Master of Commerce (M.Com.) Use of ICT in Business Syllabus - Mumbai University

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Syllabus for Use of ICT in Business

Elective course · Semester 4 · M.Com. Business Management · 4 credits · 100 marks

Module I

Unit 1 ICT & Modern business A-Information Communication Technology (ICT) concept, Evolution of ICT, competitive advantages through ICT in business, Components of ICT, Types of Information, Communication & Technology, Traditional business & modern business with ICT Use.
B-Role of ICT in business, Infrastructure for technology, Ethics using in ICT, Risk factor of ICT in business, Management Information System (MIS)- Features, Benefits, and components, ICT tools and software in business settings.
Unit 2 Major areas of business & ICT A-Production Management Operations, E material management, Computer application operations in Purchasing & Storekeeping, Online purchasing, Inventory management and supply chain management, Information, Communication role for CRM.
B-Modern Human Resources Management & information technology, E recruitment and selection, E
training, E payroll, Work from home culture, Performance appraisal & information, Human Resources
Information System, (HRIS) Human Resources Accounting, New technology use in HR department,

Module II

Unit 3 E-Commerce and ICT A-E-commerce Business Models: Business models in emerging E-commerce areas, Business to Consumer (B2C)- Characteristics, Process. Business to Business (B2B)- Characteristics, Importance, Alternative models of B2B, Features of C2C and C2B.
B-Marketing and Business strategies: B2C and B2B E-commerce, Role of Websites in B2C, Electronic
Payment System, E Marketing System, Social media marketing, Role of website in business.
Unit 4 Prospectus of ICT A-Problems of ICT in business, Challenges of business in the context of ICT, Risk factor of ICT in business, Prospectus of business and emerging new technology in new era, Principles of effective communication, Barriers of effective communication in business, B-Data mining in business, new technology for R & D activities in business, new trends in ICT, Use of ICT in business in India & developed countries. Competitive advantage for small & medium type of business.

References

1 E-Business and Commerce- Strategic Thinking and Practice (Brahm) biztantra
2 E- Commerce Strategies, Technology, and applications (David) Tata McGrawHill
3 Introduction to E-commerce (jeffrey) Tata- Mcgrawhill
4 Information Architecture: For the Web and Beyond" by Louis Rosenfeld, Peter Morville, and Jorge Arango.
5 Digital Payment Systems: Technologies, Issues, and Challenges" by Michael Weißen berger and Elgar Fleisch.
6 "E-Supply Chain Management: Principles, Practices, and Implications" by Balaji Rajagopalan and B. S. Sahay. 7.E-Commerce 2019: Business, Technology, and Society" by Kenneth C. Laudon and Carol Guercio Traver.
8 Enterprise Systems for Management by Luvai Motiwalla, Guido Tabellini, Jeffrey Thompson, Pearson Education
9 E-Business 2.0 Roadmap for Success by Dr. Ravi Kalakota, Marcia Robinson, Pearson Education
10 Management of Information Technology by Carroll W. Frenzel and John C. Frenzel, fourth Edition, Thomson Press
11 E-commerce – A Managerial Perspective by P. T. Joseph, Prentic Hall India Publications.
12 Marketing of High-Technology Products and Innovations, 3/e by Jakki J Mohr, Sanjit Sengupta, Stanley Slater, Pearson Education.
13 Information Technology for Management, Ramesh Behl, McGraw Hill Publication
14 Information Technology in Business Management, Mukesh Dhunna, Laxmi Publications

Reproduced from the University of Mumbai syllabus for M.Com. (Business Management) under NEP 2020, in force from the academic year 2023-24. Wording is as printed in that syllabus. Module numbering is as printed there too.

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