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Master of Commerce (M.Com.) Tourism Management Syllabus - Mumbai University 2026

Tourism Management Syllabus.pdf
Elective course · Semester 1 · M.Com. Business Management · 4 credits · 100 marks

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Syllabus for Tourism Management

Elective course · Semester 1 · M.Com. Business Management · 4 credits · 100 marks

Module I

  • Unit 1 Introduction to Tourism Management
  • a Tourism Concept, Characteristics Importance and Types of Tourism, Tourism Industry Concept, Structure and Components, Career options in Tourism.
  • b Tourism Destination Concept, Elements, Tourism Destination Planning
  • Process and Importance.
  • Unit 2 Tourism Products, Advertising and Promotion
  • a Tourism Product Concept, Characteristics, Types, Tourism Product
  • Planning- Need Tourism Pricing Influencing factors, Tourism Pricing
  • Policies,
  • b Tourism Promotion: Importance, Elements of Tourism Promotion, Role of Advertising, Promotional Plan Implementation Procedure, Incredible India Campaign.

Module II

  • Unit 3 Travel agency and International tourism
  • a Travel Agency and Tour operators Definition and Differentiation, Types, Importance and Functions of travel agency, Tourism business setting
  • process, Types of tourism organization to be set up : Proprietorship, Partnership, Franchise,
  • b Approval from Ministry of Tourism and IATA, International Tourism
  • Concept, Importance, Role of Institutions and organizations in promoting
  • International Tourism WTTC , IATO, TAAI, ITDC.
  • Unit 4 Tourism Development
  • a Government incentives for Tourism Development and Promotion, Factors
  • influencing growth of Tourism Industry in India, Major Tourism schemes
  • of Government of India- Visa on Arrival (VoA), PRASAD Scheme, HRIDAY
  • Scheme, Travel Circuits; Prime force in expansion of tourism, Approaches
  • to Sustainable Tourism
  • b Tourism and Hotel Industry , Human Resource in Tourism Industry, Indian
  • Culture, Fairs and Festivals in India and its impact on Tourism .

References

  •  Marketing Mgmt. for Travel & Tourism Nelson Thrones  Introduction to Tourism & Hotel Industry,Zulfikar,SPD  Tourism and Sustainability by Martin Mowforth& Ian Munt  Bhatia A.K.: International Tourism Management, New Delhi, Sterling Publishers  Roday, S., Biwal, A., & Joshi, V. (2012). Tourism Operations and Management . NewDelhi: Oxford University Press.  Chaudhary, M. (2012). Tourism marketing. New Delhi: Oxford University Press.  Swain, S. K., & Mishra, J. M. (2012). Tourism Principles and practices. New Delhi: Oxford university press.  Bhatia, A. K. (2011). The Business of Tourism: Concepts and Strategies. New Delhi: Sterling publishers private limited.  Raheja, B. L. (2006). Tourism and Hospitality Services. New Delhi: Arise Publishers & Distributors  Dhar, P. N. (2006). Development Tourism and Travel Industry: an indian perspective. New Delhi: Kanishka Publishers.

Reproduced from the University of Mumbai syllabus for M.Com. (Business Management) under NEP 2020, in force from the academic year 2023-24. Wording is as printed in that syllabus. Module numbering is as printed there too.

The complete syllabus

This subject is cut from the University circular for its specialisation. Open a document here if you want the whole thing rather than a single subject.

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