BSc Home Science Entrepreneurship I Th Syllabus - Mumbai University 2026
This is the Semester 2 syllabus under NEP 2020, in force from the academic year 2024-25. The University still examines the earlier Choice Based papers alongside it: her third-year timetables name that scheme, so check which scheme your exam form names before you revise.
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Syllabus for Entrepreneurship I Th
The University has not published this Semester I and II syllabus herself — it is not in her online catalogue, in her circulars, or in any archived copy of her own site. This is the copy published by the College of Home Science Nirmala Niketan, the one college affiliated to the University for this degree. It is set on the University’s own template, names her ladder of awards and cites her Government Resolution of 20 April 2023, and it takes effect from the academic year 2024-25 — but it carries no Academic Council item number, so unlike every other page of this syllabus it cannot be cited to one. Confirm it against your college notice before you revise.
Module I
- A Introduction to Market Research and Idea Generation:
- i Definition and importance of market research.
- ii Role of idea generation
- B Basics of Marketing – The 4Ps:
- i Product
- ii Price
- iii Place
- iv Promotion
- C Evolution to the 4Cs of Marketing:
- i Consumer
- ii Cost
- iii Convenience
- iv Communication
- D Demographic Information and Its Role in Market Research, market Segmentation and Targeting Strategies:
- i Key demographic variables and analysis
- ii Definition
- iii Benefits
- iv Types of segmentation
- E Entrepreneurial Mindset and Skills
- i Developing a growth mindset
- ii Creativity and innovation
- iii Problem-solving and critical thinking
- iv Risk-taking and resilience
- F Team Building and Leadership
- i Basics of team dynamics
- ii Leadership qualities for entrepreneurs
- iii Importance of collaboration and networking
- iv Delegation and time management
Module II
- A Competitor analysis and Idea Development
- Competitor Analysis
- i Analysing existing products or services, and companies in the market.
- Types of idea development
- i General to specific
- ii Cause effect
- iii Problem solution
- iv Claim & counter claim
- Stages of idea development
- i Inspiration
- ii Incubation
- iii Illumination
- iv Implementation
- B Idea validation, Idea refinement and prototyping
- Validation of startup idea:
- i Introduction
- ii 4 steps to validate the start-up idea
- Idea refinement
- i Meaning, techniques to refine business Idea
- Prototyping
- i Meaning
- ii How to build a prototype?
- iii Types of prototyping
- iv Benefits
- v Importance of prototyping in Entrepreneurship
- vi Role of prototyping in product development
References
- Kotler, P., & Keller, K. L. (2016). Marketing Management (15th Edition). Pearson.
- Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing: Strategy, Implementation, and Practice. Pearson.
- Young, J. W. (2016). A Technique for Producing Ideas. United States: David Rehak.
- Laverty, M., Littel, C. (2020). Entrepreneurship. United States: OpenStax. UG Under NEP 2020 B.Sc. Home Science Level 4.5 Syllabus B.Sc. Home Science
Reproduced from the University of Mumbai syllabus for B.Sc. (Home Science) under NEP 2020, in force from the academic year 2024-25. Wording is as printed in that syllabus. Module numbering is as printed there too.