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Bachelor of Management Studies (B.M.S.) Retail Management Syllabus - Mumbai University

This is the TY BMS syllabus under NEP 2020, in force from the academic year 2026-27, examined under form 2225161. The University still sets the earlier Choice Based papers alongside it — forms 2M00155 and 2M00156, whose documents are below — so check which scheme your exam form names before you revise.

Retail Management Syllabus.pdf
Major elective · Semester 6 · TY BMS · 4 credits · 100 marks

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Syllabus for Retail Management

Major elective · Semester 6 · TY BMS · 4 credits · 100 marks

Module I: Introduction to Retail Management

  • Introduction and Meaning, Significance, Factors Influencing Retail Management, Scope of Retail Management, Retail Formats:
  • Concept of Organized Retailing: Factors Responsible for the Growth of Organized Retail in India, Multichannel Retailing: Meaning and Types, E-tailing: Meaning, Advantages and Limitations
  • Emerging Trends in Retailing
  • Impact of Globalization on Retailing
  • I.T in Retail: Importance, Advantages and Limitations, Applications of I.T. in Retail: EDI, Bar Coding, RFID Tags, Electronic Surveillance, Electronic Shelf Labels
  • FDI in Retailing: Meaning, Need for FDI in Indian Retail Scenario
  • Franchising: Meaning, Types, Advantages and Limitations, Franchising in India
  • Green Retailing
  • Airport Retailing

Module II: Merchandise Management

  • Retail Consumer/Shopper: Meaning of Retail Shopper, Factors Influencing Retail Shoppers, Changing Profile of Retail Shoppers, Market Research as a Tool for Understanding Retail Markets and Shoppers, Buying Function:
  • Meaning, Buying Cycle, Factors Affecting Buying Functions, Functions of Buying for Different Types of Organizations Young and Rubicam’s Brand Asset Valuator-Independent Store, Retail Chain, Non-store Retailer
  • Concept of Lifestyle Merchandising d) Private Label
  • Meaning, Need and Importance, Private Labels in India, Meaning, Buying Cycle, Factors Affecting Buying Functions, Functions of Buying for Different Types of Organizations Young and Rubicam’s Brand Asset Valuator- Independent Store, Retail Chain, Non-store Retailer

Module III: Retail Consumer and Retail Strategy Retail Consumer/Shopper

  • Meaning of Retail Shopper, Factors Influencing Retail Shoppers, Changing Profile of Retail Shoppers, Market Research as a Tool for Understanding Retail Markets and Shoppers.
  • CRM in Retail: • Meaning, Objectives • Customer Retention Approaches: Frequent Shopper Programme, Special Customer Services, Personalization, Community.
  • Retail Strategy: • Meaning, Steps in Developing Retail Strategy, Retail Value Chain.
  • Store Location Selection: • Meaning, Types of Retail Locations, Factors Influencing Store Location.
  • HRM in Retail: • Meaning, Significance, Functions • Organization Structure in Retail: Meaning, Factors Influencing Designing Organization Structure, Organization Structure for Small Stores/Single Stores/Independent Retailers and Retail Store Chain/Department Store

Module IV: Managing and Sustaining Retail

  • Retail Store Operations: • Meaning, Responsibilities of Store Manager, The 5 S’s of Retail Operations (Systems, Standards, Stock, Space, Staff)
  • Store Design and Layout: • Store Design- Meaning, Objectives, Principles, Elements of Exterior and Interior Store Design, Store Atmospherics and Aesthetics
  • Store Layout- Meaning, Types: Grid, Racetrack, Free Form • Signage and Graphics: Meaning, Significance, Concept of Digital Signage • Feature Areas: Meaning, Types: Windows, Entrances, Freestanding Displays, End Caps, Promotional Aisles, Walls, Dressing Rooms, Cash Wraps

Reference Books

  • 1 Michael Levy & Barton A Weitz, “Retailing Management”, Tata Mc Graw Hill
  • 2 Gibson G. Vedamani, “Retail Management- Functional Principles and Practices”, Jaico Publishing House, Mumbai.
  • 3 Jim, “Retail Strategies-understanding why we shop”, Jaico Publishing House, Mumbai.
  • 4 Dunne Lusch, “Retail Management”, South Western Cengage Learning K.S. Menon, “Store Management”, Macmillan India Ltd.,
  • 5 Keith Lincoln, Lars Thomessen & Anthony Aconis, “Retailization -Brand Survival in the Age of Retailer Power”, Kogan Page Ltd.,
  • 6 Swapna Pradhan, “Retailing Management–Text and Cases”, 4th Edn, Tata Mc Graw Hill.
  • 7 Bajaj, Tulli & Shrivastava, “Retail Management”, Oxford University Press
  • 8 Kishore Biyani, “It Happens in India”,& “ The Walmart Story”
  • 9 Store Manager, Organiser / Planner- DMS Retail
  • 10 Dr. RamKishen Y. “International Retail Marketing Strategies”, Jaico Publishing House, Mumbai
  • 11 Retail Management – Michael Levy & Barton A. Weitz, McGraw- Hill
  • 12 Retailing Management – Chetan Bajaj, Oxford Univ. Press
  • 13 Strategic Retail Management – Joachim Zentes, Springer

Reproduced from the University of Mumbai syllabus for Bachelor of Management Studies (B.M.S.) under NEP 2020, in force from the academic year 2026-27. Wording is as printed in that syllabus. Module numbering is as printed there too.

The complete syllabus

This subject is cut from the University circular for its year. Open a document here if you want the whole thing rather than a single subject.

PDF BMS Sem I & II 2024-25 NEP (Item 7.13 R) NEP 2020 syllabus, in force from 2024-25 Read full PDF Read
PDF BMS Sem III & IV 2025-26 NEP (Item 7.8 R) NEP 2020 syllabus, in force from 2025-26 Read full PDF Read
PDF BMS Sem V & VI 2026-27 NEP (Item 8.18 N) NEP 2020 syllabus, in force from 2026-27 Read full PDF Read
PDF BMS Minor Sem V & VI 2026-27 NEP (Item 8.4 N 13) NEP 2020 syllabus, in force from 2026-27 Read full PDF Read
PDF BMS V & VI 2018 2019 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF BMS III & IV 2017 18 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF BMS V & VI 2016 17 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
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