Bachelor of Management Studies (B.M.S.) Corporate Communication and PR Syllabus - Mumbai University

This is the TY BMS syllabus under NEP 2020, in force from the academic year 2026-27, examined under form 2225161. The University still sets the earlier Choice Based papers alongside it — forms 2M00155 and 2M00156, whose documents are below — so check which scheme your exam form names before you revise.

Loading syllabus...

Syllabus for Corporate Communication and PR

Major · Semester 5 · TY BMS · 4 credits · 100 marks

Module I: Foundation of Corporate Communication

Corporate Communication: Scope and Relevance
Introduction, Meaning, Scope, Corporate Communication in India, Need/ Relevance of Corporate Communication in Contemporary Scenario
Keys concept in Corporate Communication
Corporate Identity: Meaning and Features, Corporate Image: Meaning, Factors Influencing Corporate Image, Corporate Reputation: Meaning, Advantages of Good Corporate Reputation
Ethics and Law in Corporate Communication
Importance of Ethics in Corporate Communication, Corporate Communication and Professional Code of Ethics, Mass Media Laws: Defamation, Invasion of Privacy, Copyright Act, Digital Piracy, RTI

Module II: Understanding Public Relations

Fundamental of Public Relations:
Introduction, Meaning, Essentials of Public Relations, Objectives of Public Relations, Scope of Public Relations, Significance of Public Relations in Business
Emergence of Public Relations:
Tracing Growth of Public Relations, Public Relations in India, Reasons for Emerging International Public Relations
Public Relations Environment:
Introduction, Social and Cultural Issues, Economic Issues, Political Issues, Legal Issues
Theories used in Public Relations:
Systems Theory, Situational Theory, Social Exchange Theory, Diffusion Theory

Module III: Functions of Corporate Communication and Public Relations

Media Relations:
Introduction, Importance of Media Relations, Sources of Media Information, Building Effective Media Relations, Principles of Good Media Relations
Employee Communication:
Introduction, Sources of Employee Communications, Organizing Employee Communications, Benefits of Good Employee Communications, Steps in Implementing An Effective Employee Communications Programme, Role of Management in Employee Communications
Crisis Communication:
Introduction, Impact of Crisis, Role of Communication in Crisis, Guidelines for Handling Crisis, Trust Building
Financial Communication:
Introduction, Tracing the Growth of Financial Communication in India, Audiences for Financial Communication, Financial Advertising

Module IV: Emerging Technology in Corporate Communication and Public Relations

Contribution of Technology to Corporate Communication
Introduction, Today’s Communication Technology, Importance of Technology to Corporate Communication, Functions of Communication Technology in Corporate Communication, Types of Communication Technology, New Media: Web Conferencing, Really Simple Syndication (RSS)
Information Technology in Corporate Communication
Introduction, E-media Relations, E-internal Communication, E-brand Identity and Company Reputation
Corporate Blogging
Introduction, Defining Corporate Blogging, Characteristics of a Blog, Types of Corporate Blogs, Role of Corporate Blogs, Making a Business Blog

Reference Books

1 Richard R. Dolphin, The Fundamentals of Corporate Communication
2 Joep Cornelissen, Corporate Communications: Theory and Practice
3 James L.Horton,Integrating Corporate Communication:The Cost Effective Use of Message & Medium
4 Sandra Oliver, Handbook of Corporate Communication & Public Relations A Cross- Cultural Approach
5 Rosella Gambetti, Stephen Quigley, Managing Corporate Communication
6 Joseph Fernandez, Corporate Communications: A 21st Century Primer
7 C.B.M. van Riel, Chris Blackburn, Principles of Corporate Communication8. Jaishri Jethwaney, Corporate Communication: Principles and Practice
8 Corporate Communication: A Strategic Approach – Paul A. Argenti, McGraw-Hill
9 Business Communication and Public Relations – K. K. Sharma, McGraw-Hill
10 Effective Business Communication – Herta A. Murphy & Herbert W. Hildebrandt, McGraw- Hill

Reproduced from the University of Mumbai syllabus for Bachelor of Management Studies (B.M.S.) under NEP 2020, in force from the academic year 2026-27. Wording is as printed in that syllabus. Module numbering is as printed there too.

The complete syllabus

This subject is cut from the University circular for its year. Open a document here if you want the whole thing rather than a single subject.

PDF BMS Sem I & II 2024-25 NEP (Item 7.13 R) NEP 2020 syllabus, in force from 2024-25 Read full PDF Read

PDF BMS Sem III & IV 2025-26 NEP (Item 7.8 R) NEP 2020 syllabus, in force from 2025-26 Read full PDF Read

PDF BMS Sem V & VI 2026-27 NEP (Item 8.18 N) NEP 2020 syllabus, in force from 2026-27 Read full PDF Read

PDF BMS Minor Sem V & VI 2026-27 NEP (Item 8.4 N 13) NEP 2020 syllabus, in force from 2026-27 Read full PDF Read

PDF BMS V & VI 2018 2019 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read

PDF BMS III & IV 2017 18 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read

PDF BMS V & VI 2016 17 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read

Report or request