Bachelor of Management Studies (B.M.S.) Introduction to Research Methodology Syllabus - Mumbai University 2026
This is the SY BMS syllabus under NEP 2020, in force from the academic year 2025-26, examined under form 2225161. The University still sets the earlier Choice Based papers alongside it — forms 2M00155 and 2M00156, whose documents are below — so check which scheme your exam form names before you revise.
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Syllabus for Introduction to Research Methodology
Module I: Introduction to Business Research Methods
- Meaning and objectives of research
- Types of research– a)Pure, Basic and Fundamental b) Applied, c)Empirical d) Scientific & Social e)Historical f) Exploratory g) Descriptive h)Causal
- Concepts in Research: Variables, Qualitative and Quantitative Research
- Stages in the research process.
- Characteristics of Good Research
- Hypothesis-Meaning, Nature, Significance, Types of Hypothesis, Sources.
- Research design– Meaning, Definition, Need and Importance, Steps in research design, Essentials of a good research design, Areas / Scope of research design and Types- Descriptive, Exploratory and causal.
- Sampling– a) meaning of sample and sampling, b) methods of sampling –
- i)Non Probability Sampling – Convenient, Judgment, Quota, Snowball
- ii) Probability – Simple Random, Stratified, Cluster, Multi Stage.
Module II: Data Collection, Processing, Data analysis and Interpretation
- Types of data and sources - Primary and Secondary data sources
- Methods of collection of primary data
- a) Observation - i) structured and unstructured, ii) disguised and undisguised, iii) mechanical observations (use of gadgets)
- b) Experimental - i) Field ii) Laboratory
- c) Interview – i) Personal Interview ii)focused group, iii) in- depth interviews - Method,
- d) Survey – Telephonic survey, Mail, E-mail, Internet survey, Social media, and Media listening.
- e) Survey instrument – i) Questionnaire designing.
- f) Types of questions – i) structured/ close ended and ii) unstructured/ open ended, iii) Dichotomous iv) Multiple Choice Questions.
- g) Scaling techniques - i) Likert scale, ii) Semantic Differential scale
- Processing of data – i) Editing- field and office editing, ii)coding– meaning and essentials, iii) tabulation – note
- Analysis of data-Meaning, Purpose, types.
- Interpretation of data-Essentials, importance and Significance of processing data
- Multivariate analysis – concept only
- Testing of hypothesis – concept and problems – i)chi square test, ii) Z and t-test (for large and small sample)
- Basics of report writing
Text Books
- 1 Research for Marketing Decisions Paul E. Green, Donald S. Tull
- 2 Marketing Research- Text and Cases Harper W. Boyd Jr. , Ralph Westfall.
- 3 Research methodology in Social sciences, O.R.Krishnaswamy, Himalaya Publication
- 1 Business Research Methods, Donald R Cooper, Pamela Schindler, Tata McGraw Hill
- 2 Marketing research and applied orientation, Naresh K Malhotra, Pearson
- 3 Statistics for management, Levin and Reuben, Prentice Hall.
- 4 Research Methods for Management: S Shajahan, Jaico Publishing
Reproduced from the University of Mumbai syllabus for Bachelor of Management Studies (B.M.S.) under NEP 2020, in force from the academic year 2025-26. Wording is as printed in that syllabus. Module numbering is as printed there too.
The complete syllabus
This subject is cut from the University circular for its year. Open a document here if you want the whole thing rather than a single subject.