Bachelor of Management Studies (B.M.S.) Consumer Behaviour Syllabus - Mumbai University
This is the SY BMS syllabus under NEP 2020, in force from the academic year 2025-26, examined under form 2225161. The University still sets the earlier Choice Based papers alongside it — forms 2M00155 and 2M00156, whose documents are below — so check which scheme your exam form names before you revise.
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Syllabus for Consumer Behaviour
Module I: Introduction To Consumer Behaviour
- Meaning of Consumer Behaviour, Features and Importance
- Types of Consumer (Institutional & Retail), Diversity of consumers and their behaviour- Types Of Consumer Behaviour
- Profiling the consumer and understanding their needs
- Consumer Decision Making Process and Determinants of Buyer
- Behaviour, factors affecting each stage, and Need recognition.
Module II: Environmental Determinants of Consumer Behaviour & Consumer decision making models and New Trends
- Family Influences & Social Class Influences on Buyer Behaviour
- Group Dynamics & Consumer Reference Groups, Social Class & Consumer Behaviour - Reference Groups, Opinion Leaders and Social Influences, role of opinion leaders in diffusion of innovation and in purchase process.
- Cultural Influences on Consumer Behaviour Understanding cultural and subcultural influences on individual, norms and their role, customs, traditions and value system.
- Diffusion of innovations, Process of Diffusion and Adoption, Innovation, Decision process, Innovator profiles
- E-Buying behaviour The E-buyer vis-a vis the Brick and Mortar buyer, Influences on E- buying
Text Books
- 1 Schiffman, L.G., Kanuk, L.L., & Kumar, S.R - Consumer Behaviour
- 2 Solomon, M.R. - Consumer Behaviour – Buying, Having, and Being
- 3 Blackwell, R.D., Miniard, P.W., & Engel, J. F. - Consumer Behaviour. New Delhi: Cengage Learning
- 4 Hawkins, D.I., Best, R. J., Coney, K.A., & Mookerjee, A. - Consumer Behaviour – Building Marketing Strategy
- 1 Loudan, David L and Bitta, A.J. Della Consumer Behaviour
- 2 Kotler, P. & Keller, K. L. - Marketing Management (Global Edition) Nair, Suja R- Consumer Behaviour in Indian Perspective
Reproduced from the University of Mumbai syllabus for Bachelor of Management Studies (B.M.S.) under NEP 2020, in force from the academic year 2025-26. Wording is as printed in that syllabus. Module numbering is as printed there too.
The complete syllabus
This subject is cut from the University circular for its year. Open a document here if you want the whole thing rather than a single subject.