Bachelor of Management Studies (B.M.S.) Digital Literacy Syllabus - Mumbai University
This is the FY BMS syllabus under NEP 2020, in force from the academic year 2024-25, examined under form 2225161. The University still sets the earlier Choice Based papers alongside it — forms 2M00155 and 2M00156, whose documents are below — so check which scheme your exam form names before you revise.
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Syllabus for Digital Literacy
Module I: Introduction to Digital Media & Marketing and SEO & SEM Search Engine Optimization and Search Engine Marketing
- Understanding Digital Media and Marketing
- Advantages of Digital Media Marketing
- Principles of Digital Media Marketing
- Key Concepts in Digital media
- How search Engine works
- Introduction to SEO Optimization
- On Page Optimization (SEO)&Off Page optimization
- What is SEM& Why is SEM
- What is Google Adwords?
- Why Google (SEM) Adwords
- Google networks
- Adwords terminologies
- Campaign types g. Creation of Google Display
- NETWORK (GDN), Display Ads format
- Conversion tracking j. GDN Campaign creation (DEMO) Remarketing
- What are Google shopping Ads
Module II: Social Media Marketing (SMM) and Web Analytics
- Introduction to Social Media Marketing
- Facebook Marketing (SMM)
- Instagram Marketing
- LinkedIn Marketing
- Twitter Marketing
- SMM Tools
- Creating a successful social media strategy
- Affiliate Marketing
- Introduction to analytics
- Social CRM and analysis
- Google analytics
- Digital Analytics
- Content performance analytics
- Visitor analysis
- Social media analytics
Reference Books
- Digital Literacies: Concepts, Policies and Practices (New Literacies and Digital Epistemologies) , by Colin Lankshear (Editor), Michele Knobel (Editor)
- Understanding Digital Literacies: A Practical Introduction , by Rodney H. Jones (Author), Christoph A. Hafner (Author)
- Digital Literacy by Paul Gilste
Reproduced from the University of Mumbai syllabus for Bachelor of Management Studies (B.M.S.) under NEP 2020, in force from the academic year 2024-25. Wording is as printed in that syllabus. Module numbering is as printed there too.
The complete syllabus
This subject is cut from the University circular for its year. Open a document here if you want the whole thing rather than a single subject.