B.A. in Multimedia and Mass Communication Lifestyle Journalism Syllabus - Mumbai University

This is the TY BAMMC Journalism syllabus under the CBCS scheme, revision R-2019-20. The University has not published an NEP 2020 syllabus for the third year of this degree, and still examines Semesters V and VI on this one, so check which scheme your exam form names before you revise.

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Syllabus for Lifestyle Journalism

Major elective · Semester 6 · TY BAMMC Journalism · 4 credits · 100 marks

Module I: LIFESTYLE JOURNALISM INTRODUCTION TO LIFESTYLE WRITING

Lifestyle writer has very niche audience. Who are we writing for?
Lifestyle Journalist should know the publication house audience
Lifestyle News, critique/review/ evaluate on stories from magazines
Lifestyle Journalist : balance between Elite and Mass Lifestyle Culture ( newspapers )
Source of Lifestyle stories

Module II: WRITING STYLE WORDS, PICTURE, STORY AND EDITING

What is good Lifestyle writing?
Use of Pictures and Graphics, finding and focusing your story
Crafting and structure – the beginning, middle, and end
Reporting and Interviewing. Feature leads, Lifestyle Columns
Rewriting and self-editing

Module III: TYPES OF LIFESTYLE WRITING

1 Review : Art show, Movie, Theatre Performance, Book
2 Travel : Various types of Travel writings
3 Food : Street, Restaurant food, Food festival, Restaurant review
4 Health and Fitness : Gym, Yoga, various new forms of workout
5 Other forms fashion, Garden, Home and General Tips and guidelines

Module IV: FASHION INFLUENCERS ROLE and IMPORTANCE OF FASHION INFLUENCERS IN LIFESTYLE JOURNALISM

1 Fashion, Gender and Social Identity
2 The impact of fashion bloggers and magazines on the society
3 E-fashion markets defining the trends amongst the youth
4 Cinemas in the past and in today’s world have influenced the society in terms of fashion and Lifestyle
5 Role of Music’s Fashion in the society

Module V: SOCIAL MEDIA LIFESTYLE AND ROLE OF SOCIAL MEDIA

The power of marketing in the contemporary fashion world
Labelling and branding: The power of representation
Shakespearian theatre and the aesthetic image: how
Shakespearian productions reflect contemporary fashion trends
The influence of celebrities on fashion: an exploration of celebrity-endorsed fashion lines
Fashion Lifestyles and Hashtags
Lifestyle advertising , Collaborations and Co- Marketing of Brands, Fashion and Social Media Campaigns

REFERENCES

1 Lifestyle Journalism (Journalism Studies) 1st Edition by Folker Hanusch (Editor) Feature Writing
2 Lifestyle Journalism, Media, Consumption and Experience, 1st Edition Edited by Lucia Vodanovic
3 Lifestyle Journalism byJean Ann Colbert In: Encyclopedia of Journalism
4 Feature Writing –Susan Pape and Sue Featherstone (A practical introduction)
5 http://www.thelifestylejournalist.in/
6 https://www.reuters.com/news/lifestyle.

Reproduced from the University of Mumbai syllabus for B.A. in Multimedia and Mass Communication under NEP 2020. Wording is as printed in that syllabus. Module numbering is as printed there too.

The complete syllabus

This subject is cut from the University circular for its year. Open a document here if you want the whole thing rather than a single subject.

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