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Home / Syllabus / B.A. in Multimedia and Mass Communication / TY BAMMC Journalism / Semester 5 / News Media Management

B.A. in Multimedia and Mass Communication News Media Management Syllabus - Mumbai University

This is the TY BAMMC Journalism syllabus under the CBCS scheme, revision R-2019-20. The University has not published an NEP 2020 syllabus for the third year of this degree, and still examines Semesters V and VI on this one, so check which scheme your exam form names before you revise.

News Media Management Syllabus.pdf
Major elective · Semester 5 · TY BAMMC Journalism · 4 credits · 100 marks

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Syllabus for News Media Management

Major elective · Semester 5 · TY BAMMC Journalism · 4 credits · 100 marks

Module I: Introduction

  • Making News:
  • Truth, Ideology and News work
  • Legacy Media
  • Broadcast Media Overview and Print Publishing Overview
  • A Comparative Analysis
  • Contemporary Elements, Dimensions
  • with Electronic Media:
  • and Image of Print Media:
  • News media as business
  • Proprietary concerns
  • enterprise
  • Types of ownership

Module II: Organizational Structure

  • Hierarchy
  • Decision making
  • Inter-relationship between departments
  • Human Resource
  • Specialized training for skilled workers
  • development Financial Management Cost and Profitability
  • Costing classification and allocation
  • Nature of cost
  • Factors affecting cost
  • Fixed and variable costs
  • Challenges of Globalization
  • a Foreign Direct Investment
  • and Liberalisation
  • b Cross Media Ownership
  • c Commercialization of Media
  • Understanding Company
  • Press and Registration of Books Act
  • Law
  • Relevant aspects of Company Law

Module III: Resource and supply chain, and marketing techniques

  • Resource and supply chain
  • Newsprint
  • Technology
  • Production process
  • Managing Resources
  • Advertising revenue building and maintenance
  • Circulation revenue
  • Ways to cut cost and boost revenue
  • Marketing techniques
  • Brand building
  • Public Relations
  • i Newspaper’s relation to its community ii. Understanding the target audience iii. Building goodwill iv. Promoting the newspaper’s / site’s services
  • v Sales promotional activities
  • Role of research and readership surveys
  • Sales forecasting and planning
  • Advertising the newspaper / website I channel
  • Becoming a digital media brand

Module IV: Disruptive Technology and Media Business Models

  • 1 The role of advertising
  • 2 From Web 1.0 to 2.0
  • 3 Yahoo, Craigslist, Google, Facebook, Twitter, Whats App, Pinterest

Module V: Case studies

  • Case studies – Eenadu and Network 18 Expansion of Sky Network [Star Network in India] Relevance of TAM Ratings in News Channels along with IRS Studies

REFERENCES

  • 1 Ben Badgikian: Media Monopoly
  • 2 India’s Communication Revolution from Bullock Carts to Cyber Carts, (Arvind Singhal, Everett M Rogers)
  • 3 Advertising and Integrated Marketing Communications, (Kruti Shah)
  • 4 Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement (Daniel Rowles)
  • 5 Disruptive Innovation: Strategies for Enterprise Growth (Jayanta Bhattacharya)
  • 6 Understanding Company Law, (Alstair Hudson)
  • 7 Newspaper organization and Management (Rucket and Williams)
  • 8 The paper tigers by Nicholas Coleridge
  • 9 News Media Management: Mr P.K Ravindranath 10)Print Media Communication and Management by Aruna Zachariah 11)News Culture by Stuart Allan

Reproduced from the University of Mumbai syllabus for B.A. in Multimedia and Mass Communication under NEP 2020. Wording is as printed in that syllabus. Module numbering is as printed there too.

The complete syllabus

This subject is cut from the University circular for its year. Open a document here if you want the whole thing rather than a single subject.

PDF BAMMC SEM I & II (2024 25) NEP NEP 2020 syllabus, in force from 2024-25 Read full PDF Read
PDF BAMMC Sem II HISTORY OF MEDIA (2024 25) NEP NEP 2020 syllabus, in force from 2024-25 Read full PDF Read
PDF BAMMC Semester V and VI Syllabus (CBCS R-2019-20) Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF BMM SEM 6 Contemporary Issue Only One Act Amended On Dec 8 2016 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF BMM Sem VI AGENCY MANAGEMENT Sp Ad Revised Syllabus Dec 8 2016 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF BMM Sem VI Broadcast Journalism Revised Syllabus Dec 8 2016 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF BMM Sem VI Issues Of Global Media Revised Syllabus Dec 8 2016 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF BMM III IV 2015 16 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF TYBMM Advertising Sem V 2015 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF TYBMM Journalism Sem V 2015 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF TYBMM Sem V And VI 2009 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF Advertising Sem VI Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF Journalism Sem VI Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
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