B.A. in Multimedia and Mass Communication Writing and Editing for Media Syllabus - Mumbai University 2026

This is the SY BAMMC syllabus under NEP 2020, in force from the academic year 2025-26. The University has not yet published an NEP syllabus for the third year of this degree, and still examines Semesters V and VI on the earlier CBCS scheme, so check which scheme your exam form names before you revise.

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Syllabus for Writing and Editing for Media

Skill enhancement course · Semester 4 · SY BAMMC · 2 credits · 50 marks

Module I: Writing for Media Platforms (15 Hours)

Understanding Newsworthiness
What makes news? (12 determinants)
Differences between news, feature, editorial, article
Fundamentals of Media Writing
Art and tools of writing
Steps and elements in writing (Editorial, Features, Reviews)
Writing for Different Media
Print: Newspapers and Magazines
Broadcast: Radio and Television
Digital: Web writing essentials, convergence with video
Writing Techniques and Formats
Leads, nut shelling, story structure
Writing styles and stylebooks
Script formats for Radio/TV
Storyboarding basics for commercials
Writing for Public Communication
Public Relations and Corporate writing
Advertisements (brief intro to all formats)

Module II: Editing and Emerging Trends in Media (15 Hours)

Editing for Accuracy and Impact
Checking grammar, spelling, and headlines
Rewriting leads
Fitment for print and digital layouts
Online editing and layout clarity
Digital Media Proficiency
Differences in print vs web writing
Writing for web: headlines, subheads, hyperlinking
Email/SMS advertising writing
Emerging Media Trends
Blogging and micro-blogging (LinkedIn, X/Twitter)
Online radio, podcasting, and RJ basics
Handling breaking news and fake news in real time
Evaluation of Multimedia Content
Use of graphics and illustrations
Editing ad copies and maintaining flow
Website content evaluation: content, clarity, design

Reference Books

1 James glen stovall, writing for the mass media, sixth edition, published by Dorling kindersley (India)
2 Artwick, Clauddete G., Reporting And Producing For Digital Media, Surjeet Publications, 1st Indian Reprint, 2005
3 The associated press stylebook. . Associated press (current edition)
4 Chicago guide to fact–checking (Chicago Guides To Writing, Editing And Publishing)By Brooke Borel
5 Fundamentals Of Writing: How To Write Articles, Media Releases, Case Studies, Blog Posts And Social Media Content By Paul Lima | 10 April 2013
6 Itule, B. D. and Anderson, D. A. (1989). News Writing and Reporting For Today's Media. Ny:Mcgraw-Hill
7 An introduction to writing for Electronic Media-Scriptwriting Essentials Across The Genres Authors: Robert B. Musburger
8 The basics of media writing-a strategic approach by Scott A. Kuehn - Clarion University Of Pennsylvania, Usa And Andrew Lingwall- Sage Publications
9 Writing for journalists (media skills) by Wynford Hicks
10 Feature writing for Journalists (Media Skills) by Sharon Wheeler
11 Writing for News Media: The Storyteller’s Craft by Ian Pickering | 27 November 2017
12 An introduction to writing for electronic media: scriptwriting essentials across the genres by Musburger, PhD, Robert B.

Reproduced from the University of Mumbai syllabus for B.A. in Multimedia and Mass Communication under NEP 2020, in force from the academic year 2025-26. Wording is as printed in that syllabus. Module numbering is as printed there too.

The complete syllabus

This subject is cut from the University circular for its year. Open a document here if you want the whole thing rather than a single subject.

PDF BAMMC SEM I & II (2024 25) NEP NEP 2020 syllabus, in force from 2024-25 Read full PDF Read

PDF BAMMC Sem II HISTORY OF MEDIA (2024 25) NEP NEP 2020 syllabus, in force from 2024-25 Read full PDF Read

PDF BAMMC Semester V and VI Syllabus (CBCS R-2019-20) Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read

PDF BMM SEM 6 Contemporary Issue Only One Act Amended On Dec 8 2016 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read

PDF BMM Sem VI AGENCY MANAGEMENT Sp Ad Revised Syllabus Dec 8 2016 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read

PDF BMM Sem VI Broadcast Journalism Revised Syllabus Dec 8 2016 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read

PDF BMM Sem VI Issues Of Global Media Revised Syllabus Dec 8 2016 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read

PDF BMM III IV 2015 16 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read

PDF TYBMM Advertising Sem V 2015 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read

PDF TYBMM Journalism Sem V 2015 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read

PDF TYBMM Sem V And VI 2009 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read

PDF Advertising Sem VI Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read

PDF Journalism Sem VI Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read

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