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Home / Syllabus / B.A. in Multimedia and Mass Communication / SY BAMMC / Semester 4 / Film Communication II

B.A. in Multimedia and Mass Communication Film Communication II Syllabus - Mumbai University 2026

This is the SY BAMMC syllabus under NEP 2020, in force from the academic year 2025-26. The University has not yet published an NEP syllabus for the third year of this degree, and still examines Semesters V and VI on the earlier CBCS scheme, so check which scheme your exam form names before you revise.

Film Communication - II Syllabus.pdf
Major · Semester 4 · SY BAMMC · 2 credits · 50 marks

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Syllabus for Film Communication - II

Major · Semester 4 · SY BAMMC · 2 credits · 50 marks

Module I: Film Theory & Criticism (15 Lectures)

  • Overview of Major Film Theories:
  • Auteur Theory
  • Formalism
  • Realism
  • Approaches:
  • Feminist
  • Marxist
  • Psychoanalytic
  • Post-colonial
  • Application of Theory to selected Indian & International films

Module II: Cinema & Society (15 Lectures)

  • Role of Cinema in Shaping & Reflecting Culture & Values
  • Representation of Gender, Class, Caste Minorities & Nationalism
  • Films as tool for Social Reform & Resistance

Module III: Publicity, Promotion & Marketing (15 Lectures)

  • Theatrical & Digital Film Promotion Tools:
  • Trailers
  • Teasers
  • Posters
  • Press Release
  • Marketing Mix,
  • Influencer Campaigns
  • Festival Circuits
  • Media Planning
  • Understanding the PR ecosystem & Branding of Stars

Module IV: New Indian Cinema (15 Lectures)

  • Defining New Indian Cinema:
  • Post 2000 Realism
  • Digital Film Making
  • Independent Film Makers, regional Cinema, Censorship Debates
  • Role of OTT Platforms:
  • Content Curation
  • Accessibility
  • Viewership Shifts
  • Film Craft & Cine Art
  • Handbook of Video Production
  • The Film Maker’s Handbook – Steven Ascher (The Bible)
  • Film Directing – Shot by Shot – Steven Katz
  • Making Documentary Films & Videos – Barry Hampe
  • Understanding Communication media – Jacob Sraampi
  • Making Movies – Sidney Lumet
  • Open discussion on film message, The Subject is entirely Practical/ Project paper & there technique & specific appealing will be no Written Test. The evaluation is based on the scenes analysing the various project submitted by the learner & the viva voce based aspects of the scene. on the project as well as testing the knowledge gained by an individual oral question-answer session.
  • The Project will be a Group project with the
  • Selective Screen-shots of specific films & analysing for Framing, Colour, members of maximum five clearly holding very Culture from costumes, Background, specific roles in the film making. The key roles are Body language, Other props. Script writing, Storyboarding, Cinematography,
  • Drawing a story-board from the Direction, Editing.
  • The on screen participants need not be from same 20sec/30 sec TVC.
  • Writing script from a small incidence in group & may be from another team or outsiders & a story. will have no assessment for acting abilities. Acting
  • Visualising & Drawing a storyboard is not the part of course.
  • The project will consist of following subjects: from a given script.
  • Short Film based on Social Cause or a Moral
  • Writing a film review on a given movie. Preaching (Duration: 3min to 10min)
  • Documentary based on a Historical incidence or Current process. (Duration: 10min to 20min)
  • Bulletin/ News reel: Topic based on Citizen Journalism, Reporting with video coverage & well-demonstrated coverage
  • Music Video: Shot & edited by the team with occasional stock shots (not over 25%) for maintaining tempo & rhythm Technical Demonstration: Audio-Visual film on a Technical operation, Working of a Machine or an Artist at Work with progressive shots

Books / References

  • Film Craft & Cine Art
  • Handbook of Video Production
  • The Film Maker’s Handbook – Steven Ascher (The Bible)
  • Film Directing – Shot by Shot – Steven Katz
  • Making Documentary Films & Videos – Barry Hampe
  • Understanding Communication media – Jacob Sraampi
  • Making Movies – Sidney Lumet

Reproduced from the University of Mumbai syllabus for B.A. in Multimedia and Mass Communication under NEP 2020, in force from the academic year 2025-26. Wording is as printed in that syllabus. Module numbering is as printed there too.

The complete syllabus

This subject is cut from the University circular for its year. Open a document here if you want the whole thing rather than a single subject.

PDF BAMMC SEM I & II (2024 25) NEP NEP 2020 syllabus, in force from 2024-25 Read full PDF Read
PDF BAMMC Sem II HISTORY OF MEDIA (2024 25) NEP NEP 2020 syllabus, in force from 2024-25 Read full PDF Read
PDF BAMMC Semester V and VI Syllabus (CBCS R-2019-20) Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF BMM SEM 6 Contemporary Issue Only One Act Amended On Dec 8 2016 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
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PDF BMM III IV 2015 16 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF TYBMM Advertising Sem V 2015 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF TYBMM Journalism Sem V 2015 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF TYBMM Sem V And VI 2009 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF Advertising Sem VI Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF Journalism Sem VI Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
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