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Home / Syllabus / B.A. in Multimedia and Mass Communication / SY BAMMC / Semester 3 / IKS in Communication and Media

B.A. in Multimedia and Mass Communication IKS in Communication and Media Syllabus - Mumbai University

This is the SY BAMMC syllabus under NEP 2020, in force from the academic year 2025-26. The University has not yet published an NEP syllabus for the third year of this degree, and still examines Semesters V and VI on the earlier CBCS scheme, so check which scheme your exam form names before you revise.

IKS in Communication and Media Syllabus.pdf
Major · Semester 3 · SY BAMMC · 2 credits · 50 marks

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Syllabus for IKS in Communication and Media

Major · Semester 3 · SY BAMMC · 2 credits · 50 marks

Module I: Foundations of Indian Knowledge Systems and Communication

  • Traditions (10 Lectures)
  • What is IKS Definition, scope, and relevance to media studies.
  • Traditional systems of Oral, written, symbolic knowledge transmission
  • Ancient Indian Shruti, Smriti, Shastra, Sutra. communication models
  • Ancient treatises on Arthashastra, Natyashastra, Manusmriti, and Panini’s communication and statecraft Ashtadhyayi.

Module II: Language, Literature and Performing Arts in IKS (10 Lectures)

  • Classical Languages The role of Sanskrit, Prakrit, Pali, and regional languages in building narrative traditions. Epics like Ramayana and Mahabharata as comprehensive communication texts.
  • Oral traditions Puranas, Bhajans, and Jataka tales.
  • Folk and classical performing Tamasha, Kirtan, Powada, Lavani, Kathakali, Yakshagana as arts public communicative platforms

Module III: Philosophy and Aesthetics in Indian Knowledge Systems (5 Lectures)

  • Philosophical foundations of Nyaya, Sankhya, Vedanta, Buddhism, Jainism.
  • Indian thought systems Concepts of Dharma, Satya, Ahimsa and their relevance to ethical journalism and responsible media.
  • Aesthetic principles Rasa, Bhava, Alankara and their application to visual and narrative design

Module IV: IKS in Television, Film, and New Media (5 Lectures)

  • Representation of Indian Looking at Amar Chitra Katha series, Ramayan, Mahabharat to mythology, history, and folklore Baahubali and Tumbbad, TV series like Bharat: Ek Khoj among in Indian print, cinema and others television
  • Adaptation of epics and Techniques, challenges, and cultural responsibilities. traditional stories into visual IKS in children’s programming, animated series, and media edutainment platforms
  • Digital platforms and New Indigenous knowledge in documentary and regional Media filmmaking. Digital archiving and revival of traditional knowledge systems through YouTube, podcasts, OTT platforms, and social media.

Books / References

  • 1 Dhamija, J. (1970). Living traditions of India. New Delhi: National Book Trust.
  • 2 Kumar, K. J. (2014). Mass communication in India (5th ed.). Mumbai: Jaico Publishing House.
  • 3 Mignolo, W. D. (2011). The darker side of western modernity: Global futures, decolonial options. Durham: Duke University Press.
  • 4 Mohanty, C. T. (2003). Feminism without borders: Decolonizing theory, practicing solidarity. Durham: Duke University Press.
  • 5 Sen, A. (2005). The argumentative Indian: Writings on Indian history, culture and identity. London: Penguin Books.
  • 6 Smith, L. T. (1999). Decolonizing methodologies: Research and indigenous peoples. London: Zed Books.

Reproduced from the University of Mumbai syllabus for B.A. in Multimedia and Mass Communication under NEP 2020, in force from the academic year 2025-26. Wording is as printed in that syllabus. Module numbering is as printed there too.

The complete syllabus

This subject is cut from the University circular for its year. Open a document here if you want the whole thing rather than a single subject.

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