B.A. in Multimedia and Mass Communication Electronic Media Syllabus - Mumbai University 2026

This is the SY BAMMC syllabus under NEP 2020, in force from the academic year 2025-26. The University has not yet published an NEP syllabus for the third year of this degree, and still examines Semesters V and VI on the earlier CBCS scheme, so check which scheme your exam form names before you revise.

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Syllabus for Electronic Media

Major · Semester 3 · SY BAMMC · 4 credits · 100 marks

Module I: Foundations of Electronic Media (15 Hours)

History and Evolution
A brief history of Radio and Television in India and globally
Role and structure of Prasar Bharati
FM & Community Radio: Role, Reach, and Relevance
Convergence and Modern Trends
Cross-platform media: radio, TV, web integration
Rise of OTT platforms, web series, and streaming services
The shift from traditional to digital-first content consumption
Sound for Media
Types of sound: natural, ambient, recorded
Studio & outdoor sound setups
Microphones and recording types: analog vs digital
Visual Language
Types of video shots, framing, and composition
Lighting for video production
TV studio setup vs location shoots

Module II: Formats, Production & Application (15 Hours)

Content Formats
Radio: News, Talk shows, Documentaries, Music shows, Radio drama
Television & Web: News, Reality shows, Docudramas, Sports, Animation, Web series
Podcasting & Online Radio (New Addition): Concepts and trends
Production Process Overview
Pre-Production: Scriptwriting, Storyboarding, Camera & lighting plot
Production: Camera angles, sequences, shot-taking, log keeping
Post-Production: Editing (linear and non-linear), dubbing, use of stock content
Electronic News Gathering (ENG) & Field Production (EFP)
ENG: Single and two-person crew setups
EFP: Live shows, single & multi-camera setups

Module III: Social Media as Electronic Media (15 Hours)

Platforms: Facebook, Instagram, X (Twitter), TikTok
Virality, influencers, algorithms
Misinformation and ethics

Module IV: Societal Impact and Media Responsibility (15 Hours)

Role of Community Radio and All India Radio
Media's role in education, development, and public service
DTH and Satellite broadcasting challenges.

Reference Books

1 Basic Radio and Television: by S Sharma
2 The TV Studio Production Handbook : Lucy Brown
3 Mass Communication in India by Keval J. Kumar
4 Beyond Powerful Radio by Valerie Geller
5 Writing News for TV and Radio : Mervin Block
6 Essential Radio Journalism: How to produce and present radio news (Professional Media Practice) : Peter Stewart, by Paul Chantler
7 Andrew Boyd, ‘Broadcast Journalism, Techniques of Radio and Television News ‘, Focal Press London.
8 Keval J Kumar, ‘Mass Communication in India’, Jaico Publishing House.
9 K.M Shrivasta, ‘Radio and TV Journalism’, Sterling Publishers Pvt. Ltd, New Delhi.
10 Usha Raman, ‘ Writing for the Media’, Oxford University Press, New Delhi
11 Media Production: A Practical Guide to Radio and TV 1st Edition by Amanda Willett
12 Community radio in India : R Sreedher, Puja O Murada

Reproduced from the University of Mumbai syllabus for B.A. in Multimedia and Mass Communication under NEP 2020, in force from the academic year 2025-26. Wording is as printed in that syllabus. Module numbering is as printed there too.

The complete syllabus

This subject is cut from the University circular for its year. Open a document here if you want the whole thing rather than a single subject.

PDF BAMMC SEM I & II (2024 25) NEP NEP 2020 syllabus, in force from 2024-25 Read full PDF Read

PDF BAMMC Sem II HISTORY OF MEDIA (2024 25) NEP NEP 2020 syllabus, in force from 2024-25 Read full PDF Read

PDF BAMMC Semester V and VI Syllabus (CBCS R-2019-20) Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read

PDF BMM SEM 6 Contemporary Issue Only One Act Amended On Dec 8 2016 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read

PDF BMM Sem VI AGENCY MANAGEMENT Sp Ad Revised Syllabus Dec 8 2016 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read

PDF BMM Sem VI Broadcast Journalism Revised Syllabus Dec 8 2016 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read

PDF BMM Sem VI Issues Of Global Media Revised Syllabus Dec 8 2016 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read

PDF BMM III IV 2015 16 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read

PDF TYBMM Advertising Sem V 2015 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read

PDF TYBMM Journalism Sem V 2015 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read

PDF TYBMM Sem V And VI 2009 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read

PDF Advertising Sem VI Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read

PDF Journalism Sem VI Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read

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