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Home / Syllabus / B.A. in Multimedia and Mass Communication / FY BAMMC / Semester 2 / Introduction to New Media

B.A. in Multimedia and Mass Communication Introduction to New Media Syllabus - Mumbai University

This is the FY BAMMC syllabus under NEP 2020, in force from the academic year 2024-25. The University has not yet published an NEP syllabus for the third year of this degree, and still examines Semesters V and VI on the earlier CBCS scheme, so check which scheme your exam form names before you revise.

Introduction to New Media Syllabus.pdf
Major · Semester 2 · FY BAMMC · 2 credits

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Syllabus for Introduction to New Media

Major · Semester 2 · FY BAMMC · 2 credits

Module I: Introduction to New Media

  • Definition and scope of new media
  • Distinction between traditional and new media
  • Historical overview of new media technologies
  • The convergence of media technologies

Module II: Cloud technologies and cloud services and its application in media

  • Content Storage and Delivery
  • Video Streaming and Distribution
  • Content Production and Collaboration
  • Media Asset Management
  • Live Broadcasting and Remote Production
  • Content Monetization and Analytics

Module III: IOT and its Application in media

  • Smart Devices for Content Consumption,
  • Audience Measurement and Analytics
  • Content Distribution and Delivery
  • Personalized Advertising and Targeting:
  • Smart Production and Asset Management
  • Interactive and Immersive Experiences.
  • Smart Advertising Displays.

Module IV: Augmented reality and virtual reality and its application in Media

  • Immersive Storytelling
  • Virtual Tours and Travel Experiences
  • Live Events and Broadcasting
  • Gaming and Entertainment
  • Advertising and Marketing
  • News and Journalism

Module V: Machine Learning and Artificial Intelligence (AI) and its application in media industry

  • Content Creation and Curation
  • Audience Insights and Personalization
  • Automated Transcription and Translation
  • Video and Image Analysis
  • Ad Targeting and Optimization
  • Automated Content Moderation
  • Voice Assistants and Chatbots
  • Predictive Analytics and Audience Engagement
  • Data Analytics and Decision-Making
  • Virtual Assistants and Automated Newsrooms

Module VI: Creative Programming Technologies

  • Generative Adversarial Networks (GANs)
  • Creative Coding Frameworks and Libraries:
  • Blockchain and Cryptocurrencies
  • Data Visualization and Infographics

Module VII: Big data and application of big data in media

  • Audience Analytics and Segmentation
  • Content Recommendation Systems
  • Real-time Analytics for Content Performance
  • Ad Targeting and Personalization
  • Social Media Analytics and Sentiment Analysis
  • Content Optimization and A/B Testing
  • Predictive Analytics and Forecasting

Module VIII: Online Gaming and its application in Media

  • Esports
  • Game Streaming
  • Gaming Content Creation
  • Gaming Journalism and News
  • Integration of Gaming into Traditional Media
  • Advertising and Sponsorship.
  • Community Engagement and Social Interaction

Reference Books

  • 1 "Cloud Computing for Media and Entertainment Industry" by Eshwar Pittampalli
  • 2 "The Internet of Things: Key Applications and Protocols" by Olivier Hersent, David Boswarthick, and Omar Elloumi
  • 3 "Augmented Human: How Technology Is Shaping the New Reality" by Helen Papagiannis -
  • 4 "Artificial Intelligence for Media and Entertainment" by Edward Ross
  • 5 "Data Science for Media and Entertainment" by Maya R. Gupta, Ramesh Jain, and Vishal Monga
  • 6 "Data Science for Media and Entertainment" by Maya R. Gupta, Ramesh Jain, and Vishal Monga
  • 7 "Online Gaming in Context: The Social and Cultural Significance of Online Games" by Garry Crawford and Victoria K. Gosling SYLLABUS 1. DR. HANIF LAKDAWALA DESIGNED BY: 2. MS. AMRIN MOGER INTERNAL (any two to be selected- one individual and one group evaluation) EVALUATION METHODOLOGY: 1. ORAL & PRACTICAL PRESENTATIONS
  • 2 PROJECTS / ASSIGNMENTS
  • 3 DEBATES /GROUP DISCUSSION
  • 4 OPEN BOOK TESTS
  • 5 QUIZ

Reproduced from the University of Mumbai syllabus for B.A. in Multimedia and Mass Communication under NEP 2020, in force from the academic year 2024-25. Wording is as printed in that syllabus. Module numbering is as printed there too.

The complete syllabus

This subject is cut from the University circular for its year. Open a document here if you want the whole thing rather than a single subject.

PDF BAMMC SEM I & II (2024 25) NEP NEP 2020 syllabus, in force from 2024-25 Read full PDF Read
PDF BAMMC Sem II HISTORY OF MEDIA (2024 25) NEP NEP 2020 syllabus, in force from 2024-25 Read full PDF Read
PDF BAMMC Semester V and VI Syllabus (CBCS R-2019-20) Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF BMM SEM 6 Contemporary Issue Only One Act Amended On Dec 8 2016 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF BMM Sem VI AGENCY MANAGEMENT Sp Ad Revised Syllabus Dec 8 2016 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF BMM Sem VI Broadcast Journalism Revised Syllabus Dec 8 2016 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF BMM Sem VI Issues Of Global Media Revised Syllabus Dec 8 2016 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF BMM III IV 2015 16 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF TYBMM Advertising Sem V 2015 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF TYBMM Journalism Sem V 2015 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF TYBMM Sem V And VI 2009 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF Advertising Sem VI Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF Journalism Sem VI Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
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