B.A. in Multimedia and Mass Communication Visual Communication Syllabus - Mumbai University
This is the FY BAMMC syllabus under NEP 2020, in force from the academic year 2024-25. The University has not yet published an NEP syllabus for the third year of this degree, and still examines Semesters V and VI on the earlier CBCS scheme, so check which scheme your exam form names before you revise.
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Syllabus for Visual Communication
Module I: INTRODUCTION printed in the syllabus as Module 01
- 1 Early Visuals as Communication
- Historical evidences, Caves, Hieroglyphs, Geoglyphs, Murals, sculptures
- 2 Visual Communication as Natural means
- Body language – Physique, Gestures, Eye contact, Expressions
- Technical gestures
- 3 Process & Expansion of Visual Language
- Sensual theories – Gestalt, Constructivism, Ecological
- Perception theories – Semiotics, Language of Signs & Symbols
- Concept of Code – Metonymic, Analogical code, Displaced code, Condensed code
Module II: MEDIUM OF COMMUNICATION printed in the syllabus as Module 02
- 1 Images –
- Pictograms, Ideograms, Logograms
- Paintings, Illustrations, Cartoons, Memes,
- Photographs – (speaks thousand words)
- 2 Video –
- Cinema-the seventh art, Animation, Documentary, Vlog
- 3 Infographics –
- Graphs, Charts, Maps
- Instructions signs, Presentations
- Classification indicators
- 4 Models –
- Solar system, Body systems, Scientific models, Demo pieces
- 5 Colour –
- Sensation, Instruction, Classification
- Symbolic – Religious, Political,
- Mood & Atmosphere
Module III: PUBLIC PLACES printed in the syllabus as Module 03
- 1 Architecture –
- Steps, Ramps, Gates, Entrances
- Doors, Windows
- Emergency exit, Help seek, Disciplinary,
- 2 Clothing –
- Uniform, Classification, Rank, Unity,
- Distinction, Duty, Safety, Identity, Dutifulness,
- Dress code, Protocol, Etiquettes
- Cultural influences,
- 3 Interpretation –
- Figure reading, Valuation of personality, Presentation of self, Reading from visual cues
Module IV: APPLICATION printed in the syllabus as Module 04
- 1 Commercial –
- Graphic Design, Posters, Advertisements, Publication Design,
Module V: ELEMENTS OF ART printed in the syllabus as Module 05
- 1 Visible components –
- Line, Shape, Form, Tone, Colour, Space,
- Proximity, hierarchy, Movement, Alignment, Emphasis,
- Typography, Calligraphy, Word expression, Logotype, Treatment
REFERENCES
- 1 Handbook of Visual Communication Edited by Ken Smith/Sandra Moriarty/Gretchen Barbatsis & Keith Kenny
- 2 Visual Communication Theory and Research by Shahira Fahmy, Mary Angela Bock & Wayne Wanta
- 3 Visual Communication by Ralph E Wileman
- 4 Visual Communication by Arvind Parulekar (Sheth Publication)
Reproduced from the University of Mumbai syllabus for B.A. in Multimedia and Mass Communication under NEP 2020, in force from the academic year 2024-25. Wording is as printed in that syllabus. Modules are numbered in sequence here; in the syllabus itself, Module I is printed as Module 01; Module II is printed as Module 02; Module III is printed as Module 03; Module IV is printed as Module 04; Module V is printed as Module 05. The PDF above is the syllabus's own page, unaltered.
The complete syllabus
This subject is cut from the University circular for its year. Open a document here if you want the whole thing rather than a single subject.