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Home / Syllabus / B.A. in Multimedia and Mass Communication / FY BAMMC / Semester 1 / Evolution of Communication

B.A. in Multimedia and Mass Communication Evolution of Communication Syllabus - Mumbai University 2026

This is the FY BAMMC syllabus under NEP 2020, in force from the academic year 2024-25. The University has not yet published an NEP syllabus for the third year of this degree, and still examines Semesters V and VI on the earlier CBCS scheme, so check which scheme your exam form names before you revise.

Evolution of Communication Syllabus.pdf
Major · Semester 1 · FY BAMMC · 2 credits

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Syllabus for Evolution of Communication

Major · Semester 1 · FY BAMMC · 2 credits

Module I: INTRODUCTION TO COMMUNICATION

  • 1 Understanding communication and its significance
  • 2 Introduction to basic theories of communication
  • 3 Communication among animals
  • 4 Role of communication in formation of societies and sustainability

Module II: HISTORY OF COMMUNICATION

  • 1 Communication during the pre- historic era - Cave paintings, petroglyphs, symbolic interactions
  • 2 Stage of Oral communication
  • 3 Development of writing systems
  • 4 Evolution of Language & its role
  • 5 Introduction of printing press
  • 6 Introduction of telegraph and telephone

Module III: ROLE OF CULTURE IN COMMUNICATION DYNAMICS

  • 1 Understanding culture
  • 2 Role of culture on communication
  • 3 Impact of culture on communication patterns
  • 4 Evolution of language over time and introduction of dialects
  • 5 Globalization and its impact on communication
  • 6 Impact of cultural convergence and divergence

Module IV: IMPACT OF SOCIAL DYNAMICS AND TECHNOLOGICAL ADVANCEMENTS ON COMMUNICATION

  • 1 Group communication and its dynamics
  • 2 Social systems and their impact on communication designs
  • 3 Acquisition of language skills and its role in presentation and personal development
  • 4 Cognitive perspectives of communication advancement
  • 5 Development of communication technologies and its impact
  • 6 Impact of the internet and digital communication

Module V: TECHNOLOGICAL ADVANCEMENTS AND COMMUNICATION ETHICS

  • 1 Data protection and privacy
  • 2 Data theft
  • 3 Fake news
  • 4 Digital divide
  • 5 Cyberbullying
  • 6 Hate speech
  • 7 Environmental impact of technology
  • 8 IPR and Copyright
  • 9 Digital Addiction & Well-being

REFERENCE BOOKS/JOURNALS/MANUALS

  • 1 Birdwhistell, R. L. (1970). Kinesics and Context: Essays on Body Motion Communication. University of Pennsylvania Press.
  • 2 Pinker, S. (1995). The language instinct: How the mind creates language. William Morrow Paperbacks.
  • 3 McLuhan, M. (1964). Understanding Media: The extensions of Man. Routledge.
  • 4 Standage, T. (1998). The Victorian Internet: the remarkable Story of the Telegraph and the Nineteenth Century’s On-line pioneers. Walker & Company.
  • 5 Hall, E. T. (1977). Beyond Culture. Anchor.
  • 6 Crystal, D. (1997). English as the global language. Cambridge University Press.
  • 7 Goffman, E. (1959). The Presentation of Self in Everyday Life. Anchor.
  • 8 Chomsky, N. (1959). A review of B.F. Skinner’s Verbal Behavior. Language, 35(1), 26-58.
  • 9 Castells, M. (2000). The Rise of the Network Society. Wiley-Blackwell.
  • 10 Turkle, S. (2011). Alone Together: Why we expect more from Technology and Less from Each Other. Basic Books.
  • 11 Floridi, L. (2008). The Ethics of Information. Oxford University Press.
  • 12 Introna, L. D., & Nissenbaum, H. (2000). Shaping the Web: Why the Politics of Search Engines Matters. The Information Society, 16(3), 169-185.

Reproduced from the University of Mumbai syllabus for B.A. in Multimedia and Mass Communication under NEP 2020, in force from the academic year 2024-25. Wording is as printed in that syllabus. Module numbering is as printed there too.

The complete syllabus

This subject is cut from the University circular for its year. Open a document here if you want the whole thing rather than a single subject.

PDF BAMMC SEM I & II (2024 25) NEP NEP 2020 syllabus, in force from 2024-25 Read full PDF Read
PDF BAMMC Sem II HISTORY OF MEDIA (2024 25) NEP NEP 2020 syllabus, in force from 2024-25 Read full PDF Read
PDF BAMMC Semester V and VI Syllabus (CBCS R-2019-20) Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF BMM SEM 6 Contemporary Issue Only One Act Amended On Dec 8 2016 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF BMM Sem VI AGENCY MANAGEMENT Sp Ad Revised Syllabus Dec 8 2016 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF BMM Sem VI Broadcast Journalism Revised Syllabus Dec 8 2016 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF BMM Sem VI Issues Of Global Media Revised Syllabus Dec 8 2016 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF BMM III IV 2015 16 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF TYBMM Advertising Sem V 2015 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF TYBMM Journalism Sem V 2015 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF TYBMM Sem V And VI 2009 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF Advertising Sem VI Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF Journalism Sem VI Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
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