B.F.A. (Applied Art) Communication Design Syllabus - Mumbai University 2026
This is the University of Mumbai syllabus for the B.F.A. (Applied Art), the Revised Course approved under Item No. 4.30 and in force from the academic year 2004-2005. It is old, and it is current: the University still examines this scheme, and the subjects below are the ones set in its Summer 2026 examinations. It is the only B.F.A. (Applied Art) syllabus the University has published.
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Syllabus for Communication Design
What the University sets
- Studio Practicals per Academic Year: 200 Hours
- Paper: 80 Marks, . Duration: 10 Hours
- Assignments per Academic Year: 10 Term Work: 20 Marks
The focus
Communication in print media. Principles of persuasive communication Exposure of various media to consumer - Characteristics of various media terms of its size; design, visibility, duration, placement, modern reproduction techniques etc
What is taught
- Products: Daily consumer - @ovsome: durable. Service: Commercial - Non Commercial. Idea (Public Welfare): National - International
- Assignments should take support from the information on the subject generated students through Market research. Student should be encouraged to create Advertising. Brief
- Media to be covered: Press - Magazine - Direct Mailer/Mail Order - Show card Poster (close-viewing and long range) - Hoarding - POP - Mobile - Counter Display - Window Display - Innovative Media - Promotional Media (Gift Articles Gift Voucher/Coupons etc.) - Campaign Planning
- Preparation of Story Board for a Television Commercial (TVC)
- Understanding of Electronic media
Term work
Term Work shall consist of at least 10 assignments covering the given syllabus, duly performed, completed and graded, carrying a weightage of 20 marks. Student must gain at least 40% of the total marks ailotted for the Term Work of the academic year, in order make him/her eligible to' appear for the examination.
The University published this syllabus as scanned pages, with no machine-readable text. The wording below is transcribed from those pages and checked against a second, independent reading of the same scan. The PDF above is the University's own page, unaltered, and is the authority wherever the two differ.
The complete syllabus
This subject is cut from the University of Mumbai's own B.F.A. (Applied Art) syllabus document. The whole document is here:
The document ends with a Bibliography for the whole degree rather than a reading list per subject. Its last page — the list of books, after the periodicals and annuals — is missing from every copy that can be reached while the University's own site is down, so it is not reproduced here.