B.F.A. (Applied Art) Package Design Syllabus - Mumbai University 2026
This is the University of Mumbai syllabus for the B.F.A. (Applied Art), the Revised Course approved under Item No. 4.30 and in force from the academic year 2004-2005. It is old, and it is current: the University still examines this scheme, and the subjects below are the ones set in its Summer 2026 examinations. It is the only B.F.A. (Applied Art) syllabus the University has published.
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Syllabus for Package Design
What the University sets
- Studio Practicals per Academic Year: 90 Hours
- Paper: 80 Marks. Duration: 05 Hours
- Assignments per Academic Year: 04 Term Work: 20 Marks
The focus
The package design is a specialised branch of studies. Understanding the importance of packaging as one of the media of communication design developing a user-friendly shape and designing surface of a product in an artistic manner need to be included in the training programme for a communication designer
What is taught
- Fundamentals of package design
- Designing principles of package design
- Aspects that influences package design. Consumer - consumer behaviour handling mannerisms - shelf appeal - protection to the contents - transportability stackability - display - costing and estimating
- Elements of package design. Logo - Colour - Shape - Text
- Types of packages. Reusable. Use and Throw. Festival. Promotional etc
- Materials used for package design
- Labels, Cartons, Tags, Covers, CD Covers, Cassette Covers
- Shopping Bags. Wrapping papers
- Information material given along with the package
Term work
Term Work shall consist of at least 04 assignments covering the given syllabus, duly performed, completed and graded, carrying a weightage of 20 marks. Student must gain at least 40% of the total marks allotted for the Term Work of the academic year, in order to make him/her eligible to appear for the examination.
The University published this syllabus as scanned pages, with no machine-readable text. The wording below is transcribed from those pages and checked against a second, independent reading of the same scan. The PDF above is the University's own page, unaltered, and is the authority wherever the two differ.
The complete syllabus
This subject is cut from the University of Mumbai's own B.F.A. (Applied Art) syllabus document. The whole document is here:
The document ends with a Bibliography for the whole degree rather than a reading list per subject. Its last page — the list of books, after the periodicals and annuals — is missing from every copy that can be reached while the University's own site is down, so it is not reproduced here.