B.F.A. (Applied Art) Copy Writing Syllabus - Mumbai University
This is the University of Mumbai syllabus for the B.F.A. (Applied Art), the Revised Course approved under Item No. 4.30 and in force from the academic year 2004-2005. It is old, and it is current: the University still examines this scheme, and the subjects below are the ones set in its Summer 2026 examinations. It is the only B.F.A. (Applied Art) syllabus the University has published.
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Syllabus for Copy Writing
What the University sets
- Lectures per Academic Year: 30 Hours. Paper: Not for Examination
- Tutorials per Academic Year: 02 _
- Term Work: Term Work shall consist of at least 02 tutorials covering the given syllabus
The focus
What is copy platform? - Copy writing as a keying on copy - Testing methods such as 'Mail Order Ads' . The code of Advertising practice,- To ensure the truthfulness and honesty. (To avoid misleading claims)
What is taught
- Standard of public decency - Code of conduct for promotional advertising Drugs control act. - Copyright act
- General rules of conduct in Advertising. - Advertising Council in India
- Discussion on case studies - Questions needing answers in the form of Tutorials
- Preparing advertising brief - Writing copy (Text) on given brief of product, writing headline on given copy
Term work
duly performed, completed and graded. Student must gain at least 40% of the total marks allotted for the Term Work of the academic year, in order make him/her eligible to appear for the examination.
The University published this syllabus as scanned pages, with no machine-readable text. The wording below is transcribed from those pages and checked against a second, independent reading of the same scan. The PDF above is the University's own page, unaltered, and is the authority wherever the two differ.
The complete syllabus
This subject is cut from the University of Mumbai's own B.F.A. (Applied Art) syllabus document. The whole document is here:
The document ends with a Bibliography for the whole degree rather than a reading list per subject. Its last page — the list of books, after the periodicals and annuals — is missing from every copy that can be reached while the University's own site is down, so it is not reproduced here.