B.F.A. (Applied Art) Communication Design Syllabus - Mumbai University
This is the University of Mumbai syllabus for the B.F.A. (Applied Art), the Revised Course approved under Item No. 4.30 and in force from the academic year 2004-2005. It is old, and it is current: the University still examines this scheme, and the subjects below are the ones set in its Summer 2026 examinations. It is the only B.F.A. (Applied Art) syllabus the University has published.
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Syllabus for Communication Design
What the University sets
- Studio Practicals per Academic Year: 300 Hours
- Paper: 80 Marks. - a 'Duration: 25 Hours
- Assignments per Academic Year: 12 | Term Work: 20 Marks
What is taught
- Advertising Campaign/Project Work Students are expected to select any existing client from the following categories
- a. Product : Consumer Durable/Daily Consumer
- b. Service : Commercial/Non-Commercial Public Welfare - National/International After selecting the client, student should make the market study, find out the USPs decide the advertising objectives and prepare the copy platform. On the basis this study, plan and execute the campaign, either for advertising or any promotional client.This campaign should consist of minimum 6 media and total 10 assignments during the academic year
Term work
Term Work shall consist of at least 12 assignments covering the given syllabus, duly performed, completed and graded, carrying a weightage of 20 marks. Student must gain at least 40% of the total marks allotted for the Term Work of the academic year, in order make him/her eligible to appear for the examination.
The University published this syllabus as scanned pages, with no machine-readable text. The wording below is transcribed from those pages and checked against a second, independent reading of the same scan. The PDF above is the University's own page, unaltered, and is the authority wherever the two differ.
The complete syllabus
This subject is cut from the University of Mumbai's own B.F.A. (Applied Art) syllabus document. The whole document is here:
The document ends with a Bibliography for the whole degree rather than a reading list per subject. Its last page — the list of books, after the periodicals and annuals — is missing from every copy that can be reached while the University's own site is down, so it is not reproduced here.