B.F.A. (Applied Art) Advertising Art and Ideas Syllabus - Mumbai University 2026
This is the University of Mumbai syllabus for the B.F.A. (Applied Art), the Revised Course approved under Item No. 4.30 and in force from the academic year 2004-2005. It is old, and it is current: the University still examines this scheme, and the subjects below are the ones set in its Summer 2026 examinations. It is the only B.F.A. (Applied Art) syllabus the University has published.
Loading syllabus...
Syllabus for Advertising Art and Ideas
What the University sets
- Lectures per Academic Year: 60 Hours. Paper: 80 Marks. Duration: 3 Hours
- Tutorials per Academic Year: 06 Term Work: 20 Marks
What is taught
- Advertising - Mass Communication. - Public Relation Advertising Impact of Global competition. - Present Indian economic condition. - Indian culture and Advertising. - Commercialisation of culture. - Market Power - Tricks and Techniques.Social benefits of present advertising. - Global envir and business. - Product development for global market. - International distribution channels. - World wide web (www) As marketing tool. - Principles of Internet marketing. - E-marketing techniques.Impact of modernisation in specialise market. - Problems and solutions of competition Above topics will require some books in view of facts to be elaborated, for practical participation for professional education
Term work
Term Work shall consist of at least 06 tutorials covering the given syllabus, duly performed, completed and graded, carrying a weightage of 20 marks. Epident must gain at least 40% of the total marks allotted for the Term Work of the academic year, in order make him/her eligible to appear for the examination.
The University published this syllabus as scanned pages, with no machine-readable text. The wording below is transcribed from those pages and checked against a second, independent reading of the same scan. The PDF above is the University's own page, unaltered, and is the authority wherever the two differ.
The complete syllabus
This subject is cut from the University of Mumbai's own B.F.A. (Applied Art) syllabus document. The whole document is here:
The document ends with a Bibliography for the whole degree rather than a reading list per subject. Its last page — the list of books, after the periodicals and annuals — is missing from every copy that can be reached while the University's own site is down, so it is not reproduced here.