B.F.A. (Applied Art) Advertising Art and Ideas Syllabus - Mumbai University 2026
This is the University of Mumbai syllabus for the B.F.A. (Applied Art), the Revised Course approved under Item No. 4.30 and in force from the academic year 2004-2005. It is old, and it is current: the University still examines this scheme, and the subjects below are the ones set in its Summer 2026 examinations. It is the only B.F.A. (Applied Art) syllabus the University has published.
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Syllabus for Advertising Art and Ideas
What the University sets
- Lectures per Academic Year: 60 Hours. Paper: 80 Marks. Duration: 3 Hours
- Tutorials per Academic Year: 06 Term Work: 20 Marks
What is taught
- Basic understanding about Advertisements - observation through media Advertising - Introduction to present existing media - contents of Advertisements such as symbol, product, picture or photograph, headline, study of different sizes various types of media - e.g. print media - outdoor, electronic media - distribution media - Effects, location, purpose, education of every medium, students personal participation and observation and their reaction about subject Various products - Advertisements - Classification of Product - Daily Consumer and Consumer Durable. Study of Services - Banks, Travel, Hotels, Financial as well medical services - How service advertisement differ from product advertisements? Society - Consumers, people and their participation in Advertising and marketing Society classification, Society in different financial conditions - Education - Age Male/Female - Their way of living - Their beliefs make them one group of people as-a class The background of Advertising - How it was in the past - In middle ages - In 15" and 17" century - Impact of Industrial Revolution - Till present age - General survey of present scene and influence of Global market - From nuclear age to electronic age - The fast changing - Competition and environment in Advertising - Role of present generation for tomorrow Note: Examples from present era are to be collected by the students and be discussed participation
Term work
Term Work shall consist of at least 06 tutorials covering the given syllabus, duly performed, completed and graded, carrying a weightage of 20 marks. Student must gain at least 40% of the total marks allotted for the Term Work of the academic year, in order to make him/her eligible to appear for the examination.
The University published this syllabus as scanned pages, with no machine-readable text. The wording below is transcribed from those pages and checked against a second, independent reading of the same scan. The PDF above is the University's own page, unaltered, and is the authority wherever the two differ.
The complete syllabus
This subject is cut from the University of Mumbai's own B.F.A. (Applied Art) syllabus document. The whole document is here:
The document ends with a Bibliography for the whole degree rather than a reading list per subject. Its last page — the list of books, after the periodicals and annuals — is missing from every copy that can be reached while the University's own site is down, so it is not reproduced here.