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Home / Syllabus / B.E. (Computer Engineering) / Fourth Year CE / Semester 8 / Social Media Analytics Lab

B.E. (Computer Engineering) Social Media Analytics Lab Syllabus - Mumbai University 2026

The University has moved this degree onto NEP 2020 one year at a time. The first and second years are NEP 2020 syllabi; the third and fourth years are still examined on the REV-2019 'C' Scheme, which is what the University sets for them this year.

Social-Media-Analytics-Lab.pdf
Semester 8 · Fourth Year CE

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Syllabus for Social Media Analytics Lab

Semester 8 · Fourth Year CE

Module 1: Study various

  • i) Social Media platforms ( Facebook, twitter, YouTubeetc) ii) Social Media analytics tools ( Facebook insights, google analytics net lyticetc) iii) Social Media Analytics techniques and engagement metrics (page level, post level, member level) iv) Applications of Social media analytics for business. e.g. Google Analytics https://marketingplatform.google.com/about/analytics/ https://netlytic.org/

Module 2

  • Data Collection-Select the social media platforms of your choice (Twitter, Facebook, LinkedIn, YouTube, Web blogs etc) ,connect to and capture social media data for business ( scraping, crawling, parsing).

Module 3

  • Data Cleaning and Storage- Preprocess, filter and store social media data for business (Using Python, MongoDB, R, etc).

Module 4: Exploratory Data Analysis and visualizationof Social Media Data for business.

Module 5: Develop Content (text, emoticons, image, audio, video) based social media analytics model for business.

  • (e.g. Content Based Analysis :Topic , Issue ,Trend, sentiment/opinion analysis, audio, video, image analytics)

Module 6

  • Develop Structure based social media analytics model for any business. ( e.g. Structure Based Models -community detection, influence analysis)

Module 7: Develop a dashboard and reporting tool based on real time social media data.

Module 8: Design the creative content for promotion of your business on social media

  • platform.

Module 9: Analyze competitor activities using social media data.

Module 10

  • Develop social media text analytics models for improving existing product/ service by analyzing customer’s reviews/comments.

Reference Books

  • 2 Learning Social Media Analytics with R,byRaghav Bali, Dipanjan Sarkar, Tushar Sharma.
  • 3 Jennifer Golbeck, Analyzing the social web, Morgan Kaufmann, 2013
  • 4 Matthew A. Russell. Mining the Social Web: Data Mining Facebook, Twitter, Linkedin, Google+, Github, and More, 2nd Edition, O'Reilly Media, 2013
  • 5 Charu Aggarwal (ed.), Social Network Data Analytics, Springer, 2011

Reproduced from the University of Mumbai syllabus for B.E. (Computer Engineering) under REV-2019 'C' Scheme, in force from the academic year 2022-23. Wording is as printed in that syllabus. Module numbering is as printed there too.

The complete syllabus

This subject is cut from the University circular for its year. Open a document here if you want the whole thing rather than a single subject.

PDF 7.9 (R-A) B.E. (Computer Engineering) Sem I & II (Revised, NEP 2020) NEP 2020 syllabus Read full PDF Read
PDF 6.24 (N) B.E. (Computer Engineering) Sem III & IV (NEP 2020) NEP 2020 syllabus Read full PDF Read
PDF 6.15 B.E. (Computer Engineering) Third Year, Sem V & VI (REV-2019 'C' Scheme) REV-2019 'C' Scheme syllabus Read full PDF Read
PDF 6.41 (R) B.E. (Computer Engineering) Fourth Year, Sem VII & VIII (REV-2019 'C' Scheme) REV-2019 'C' Scheme syllabus Read full PDF Read
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