B.E Artificial Intelligence and Machine Learning Entrepreneurship Development Syllabus - Mumbai University

Module 0: Prerequisite

Module I: Introduction to Entrepreneurship

Module II: Business Idea Generation & Validation

Module III: Business Planning & Strategy

Module IV: Funding and Legal Framework

Module V: Marketing & Digital Presence

Module VI: Business Pitching & Prototype Development

Text Books

• 1 "Entrepreneurship Development and Small Business Enterprises" – Poornima M. Charantimath, Pearson, 3rd Edition, 2021.
• 2 "Innovation and Entrepreneurship" – Peter F. Drucker, Harper Business, Reprint Edition, 2019.
• 3 "Startup and Entrepreneurship: A Practical Guide" – Rajeev Roy, Oxford University Press, 2022.
• 4 "Essentials of Entrepreneurship and Small Business Management" – Norman Scarborough, Pearson, 9th Edition, 2021.
• 5 "The Lean Startup" – Eric Ries, Crown Publishing, 2018.
• 1 "Disciplined Entrepreneurship: 24 Steps to a Successful Startup" – Bill Aulet, MIT Press, 2017.
• 2 "Zero to One: Notes on Startups, or How to Build the Future" – Peter Thiel, 2014.
• 3 "The $100 Startup" – Chris Guillebeau, Crown Business, 2019.
• 4 "Business Model Generation" – Alexander Osterwalder & Yves Pigneur, Wiley, 2020.
• 5 "Blue Ocean Strategy" – W. Chan Kim & Renée Mauborgne, Harvard Business Review Press, 2019. Online Resources:
• 1 Startup India Portal – https://www.startupindia.gov.in
• 2 MIT OpenCourseWare – Entrepreneurship – https://ocw.mit.edu/courses/sloan school-of-management/
• 3 Coursera – Entrepreneurship Specialization https://www.coursera.org/specializations/entrepreneurship
• 4 Harvard Business Review – Entrepreneurship Articles https://hbr.org/topic/entrepreneurship
• 5 Udemy – Startup & Business Courses https://www.udemy.com/courses/business/entrepreneurship/ List of Experiments. Sr No List of Experiments Hrs
• 01 Business Idea Generation using Mind Mapping. 02
• 02 Conducting Market Research & Customer Validation. 02
• 03 Preparing a Business Model Canvas for a Startup Idea. 02
• 04 Developing a Financial Plan & Break-even Analysis. 02
• 05 Creating a Website using WordPress/Wix. 02
• 06 Social Media Marketing Campaign using Open-source Tools. 02
• 07 Digital Prototyping using Figma/Inkscape. 02
• 08 Business Pitch Deck Preparation & Presentation. 02
• 09 Exploring Government Schemes for Startups. 02
• 10 Legal Compliance & IPR Basics (Case Study). 02 Sr No List of Assignments / Tutorials Hrs a. Write a report on any successful entrepreneur and their startup journey. 01 02 b. Conduct SWOT analysis for a real-life startup.
• 02 Develop a business idea and create a one-page business plan. 02
• 03 Conduct market research using surveys & present findings. 02
• 04 Design a simple logo and branding strategy for a startup. 02
• 05 Create a financial model and cost estimation for a startup. 02
• 06 Make a case study report on startup failure analysis. 02 List of Open-Source Software
• 1 Canva – Designing pitch decks, social media posts, and branding materials.
• 2 Trello / Asana – Project management for startups.
• 3 GIMP / Inkscape – Graphic design and logo creation.
• 4 WordPress / Wix – Website development for startups.
• 5 OpenCart / PrestaShop – E-commerce website setup.
• 6 Figma – UI/UX design and prototyping.
• 7 LibreOffice Calc – Financial planning and budgeting.
• 8 Google Suite (Docs, Sheets, Slides) – Documentation and presentations.
• 9 Python (Pandas, Flask, Django) – Data analytics and web application development.
• 10 MailChimp – Email marketing and customer engagement.