B.E. (Artificial Intelligence and Data Science) Business Communication and Ethics II Syllabus - Mumbai University 2026

Module 1: ADVANCED TECHNICAL WRITING: PROJECT/PROBLEM BASED LEARNING (PBL) 06 hours

• Purpose and Classification of Reports: Classification on the basis of: Subject Matter (Technology, Accounting, Finance, Marketing, etc.), Time Interval (Periodic, One-time, Special), Function (Informational, Analytical, etc.), Physical Factors (Memorandum, Letter, Short & Long) Parts of a Long Formal Report: Prefatory Parts (Front Matter), Report Proper (Main Body), Appended Parts (Back Matter) Language and Style of Reports: Tense, Person & Voice of Reports, Numbering Style of Chapters, Sections, Figures, Tables and Equations, Referencing Styles in APA & MLA Format, Proofreading through Plagiarism Checkers Definition, Purpose & Types of Proposals: Solicited (in conformance with RFP) & Unsolicited Proposals, Types (Short and Long proposals) Parts of a Proposal: Elements, Scope and Limitations, Conclusion Technical Paper Writing: Parts of a Technical Paper (Abstract, Introduction, Research Methods, Findings and Analysis, Discussion, Limitations, Future Scope and References), Language and Formatting, Referencing in IEEE Format

Module 2: EMPLOYMENT SKILLS 06 hours

• Cover Letter & Resume: Parts and Content of a Cover Letter, Difference between Bio-data, Resume & CV, Essential Parts of a Resume, Types of Resume (Chronological, Functional & Combination) Statement of Purpose: Importance of SOP, Tips for Writing an Effective SOP Verbal Aptitude Test: Modelled on CAT, GRE, GMAT exams Group Discussions: Purpose of a GD, Parameters of Evaluating a GD, Types of GDs (Normal, Case-based & Role Plays), GD Etiquettes Personal Interviews: Planning and Preparation, Types of Questions, Types of Interviews (Structured, Stress, Behavioural, Problem Solving & Case-based), Modes of Interviews: Face-to-face (One-to one and Panel) Telephonic, Virtual

Module 3: BUSINESS MEETINGS 02 hours

• Conducting Business Meetings: Types of Meetings, Roles and Responsibilities of Chairperson, Secretary and Members, Meeting Etiquette Documentation: Notice, Agenda, Minutes

Module 4: TECHNICAL/ BUSINESS PRESENTATIONS 02 hours

• Effective Presentation Strategies: Defining Purpose, Analyzing Audience, Location and Event, Gathering, Selecting &Arranging Material, structuring a Presentation, Making Effective Slides, Types of Presentations Aids, Closing a Presentation, Platform skills Group Presentations: Sharing Responsibility in a Team, Building the contents and visuals together, Transition Phases

Module 5: INTERPERSONAL SKILLS 08 hours

• Interpersonal Skills: Emotional Intelligence, Leadership & Motivation, Conflict Management & Negotiation, Time Management, Assertiveness, Decision Making Start-up Skills: Financial Literacy, Risk Assessment, Data Analysis (e.g. Consumer Behaviour, Market Trends, etc.)

Module 6: CORPORATE ETHICS 02 hours

• Intellectual Property Rights: Copyrights, Trademarks, Patents, Industrial Designs, Geographical Indications, Integrated Circuits, Trade Secrets (Undisclosed Information) Case Studies: Cases related to Business/ Corporate Ethics List of assignments: (In the form of Short Notes, Questionnaire/ MCQ Test, Role Play, Case Study, Quiz, etc.)

Module 1: Cover Letter and Resume

Module 2: Short Proposal

Module 3: Meeting Documentation

Module 4: Writing a Technical Paper/ Analyzing a Published Technical Paper

Module 5: Writing a SOP

Module 6: IPR

Module 7: Interpersonal Skills

Module 1: The Main Body of the project/book report should contain minimum 25 pages (excluding Front and Back matter).

Module 2: The group size for the final report presentation should not be less than 5 students or exceed 7 students.

Module 3: There will be an end–semester presentation based on the book report.

Books Recommended: Textbooks and Reference books

• 1 Arms, V. M. (2005). Humanities for the engineering curriculum: With selected chapters from Olsen/Huckin: Technical writing and professional communication, second edition. Boston, MA: McGraw-Hill.
• 2 Bovée, C. L., &Thill, J. V. (2021). Business communication today. Upper Saddle River, NJ: Pearson.
• 3 Butterfield, J. (2017). Verbal communication: Soft skills for a digital workplace. Boston, MA: Cengage Learning.
• 4 Masters, L. A., Wallace, H. R., & Harwood, L. (2011). Personal development for life and work. Mason: South-Western Cengage Learning.
• 5 Robbins, S. P., Judge, T. A., & Campbell, T. T. (2017). Organizational behaviour . Harlow, England: Pearson.
• 6 Meenakshi Raman, Sangeeta Sharma (2004) Technical Communication, Principles and Practice. Oxford University Press
• 7 Archana Ram (2018) Place Mentor, Tests of Aptitude for Placement Readiness. Oxford University Press
• 8 Sanjay Kumar &PushpLata (2018). Communication Skills a workbook, New Delhi: Oxford University Press.