B.E. (Artificial Intelligence and Data Science) Business Model Development Syllabus - Mumbai University 2026

Module 0: Prerequisite 01 hours

• Basic Design Thinking principles

Module I: Introduction to Entrepreneurship 04 hours

• Introduction to Entrepreneurship: Definition, the role of entrepreneurship in the economic development, the entrepreneurial process, Women entrepreneurs, Corporate entrepreneurship, Entrepreneurial mindset Self-learning Topics: Case studies on Henry Ford: https://www.thehenryford.org/docs/default-source/default-document-library/default-document-library/henryfordandinnovation.pdf? sfvrsn=0 The Tatas: How a Family Built a Business and a Nation by Girish Kuber, April 2019, Harper Business

Module II: Entrepreneurship Development 05 hours

• Entrepreneurship Development: Types of business ownerships: Proprietorship, Public and Private Companies, Co-operative businesses, Micro, Small and Medium Enterprises (MSME): Definition and role of MSMEs in economic development

Module III: Start-up financing 04 hours

• Start-up financing: Cost and revenue models, Sources of start-up fundings: Angel investors, Venture capitalists, Crowd funding, Government schemes for start-up funding Self-learning Topics: Successful business pitching

Module IV: Intellectual Property Rights (IPR) 04 hours

• Intellectual Property Rights (IPR): Types of IPR: Patents, trademarks and copyrights, Patent search and analysis, Strategies for IPR protection, Ethics in technology and innovation

Module V: Business Model Development 04 hours

• Business Model Development: Types of business models, Value proposition, Customer segments, Customer relationships, Channels, Key partners, Key activities, Key resources, Prototyping and MVP Self-learning Topics: The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki

Module VI: Digital Business Management 04 hours

• Digital Business Management: Digital Business models (Subscription, Freemium etc), Digital marketing: Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social media and influencer marketing, Disruption and innovation in digital business Self-learning Topics: Case study: Airbnb https://www.prismetric.com/airbnb-business-m

Module 01: Problem identification (Pain points, Market survey) 2 hours

Module 02: Design a digital solution for the problem (Ideation techniques) 2 hours

Module 03: Preparing a business model canvas: Value proposition, Key partners, Key resources, Key activities 2 hours

Module 04: Preparing a business model canvas: Customer segment, Customer relationships and channels 2 hours

Module 05: Preparing a business model canvas: Cost and Revenue structure 2 hours

Module 06: Prototype development: Low fidelity 2 hours

Module 07: Prototype development: Customer feedback 2 hours

Module 08: Prototype development: High fidelity 2 hours

Module 09: Presentation of high-fidelity prototype 2 hours

List of Assignments / Tutorials

Module 01: Presentation on case study of a failed business model 2 hours

Module 02: Presentation on case study of a woman entrepreneur 2 hours

Textbooks

• 1 Entrepreneurship: David A. Kirby, McGraw Hill, 2002
• 2 Harvard Business Review: Entrepreneurs Handbook, HBR Press, 2018
• 3 Business Model Generation; Alexander Ostlewalder and Yves Pigneur, Strategyzer, 2010
• 4 E- Business & E– Commerce Management: Strategy, Implementation, Practice – Dave Chaffey, Pearson Education

Reference books

• 1 Entrepreneurship: New venture creation by David Holt, Prentice Hall of India Pvt. Ltd.
• 2 E- Business & E– Commerce Management: Strategy, Implementation, Practice – Dave Chaffey, Pearson Education

Online Resources

• 1 Entrepreneurship by Prof. C Bhaktavatsala Rao https://onlinecourses.nptel.ac.in/noc20_mg35/preview
• 2 Innovation, Business Models and Entrepreneurship by Prof. Rajat Agrawal, Prof. Vinay Sharma https://onlinecourses.nptel.ac.in/noc21_mg63/preview
• 3 Sarasvathy’s principles for effectuation https://innovationenglish.sites.ku.dk/model/sarasvathy-effectuation/