B.E. (Artificial Intelligence and Data Science) Entrepreneurship Development Syllabus - Mumbai University 2026

Module 0: Prerequisite 01 hours

• Fundamentals of communication and leadership skills.

Module I: Introduction to Entrepreneurship 02 hours

• Definition, Characteristics, and Types of Entrepreneurs. Entrepreneurial Motivation and Traits. Start-up Ecosystem in India. Challenges in Entrepreneurship

Module II: Business Idea Generation & Validation 04 hours

• Ideation Techniques: Design Thinking, Brainstorming, Mind Mapping. Business Model Canvas (BMC). Market Research & Customer Validation. Minimum Viable Product (MVP) Concept.

Module III: Business Planning & Strategy 04 hours

• Writing a Business Plan. SWOT Analysis and Competitive Analysis. Financial Planning and Budgeting. Risk Assessment and Management

Module IV: Funding and Legal Framework 05 hours

• Sources of Funding: Bootstrapping, Angel Investors, Venture Capital Government Schemes & Start-up India Initiatives. Business Registration & Legal Formalities. Intellectual Property Rights (IPR) & Patents

Module V: Marketing & Digital Presence 05 hours

• Branding and Digital Marketing. Social Media Marketing & SEO. Customer Relationship Management (CRM). E-commerce & Online Business Models

Module VI: Business Pitching & Prototype Development 05 hours

• Pitch Deck Preparation & Presentation Techniques. Prototyping with Open-source Tools. Elevator Pitch & Investor Pitch. Case Studies of Successful Start-ups

Module 01: Business Idea Generation using Mind Mapping. 02 hours

Module 02: Conducting Market Research & Customer Validation. 02 hours

Module 03: Preparing a Business Model Canvas for a Startup Idea. 02 hours

Module 04: Developing a Financial Plan & Break-even Analysis. 02 hours

Module 05: Creating a Website using WordPress/Wix. 02 hours

Module 06: Social Media Marketing Campaign using Open-source Tools. 02 hours

Module 07: Digital Prototyping using Figma/Inkscape. 02 hours

Module 08: Business Pitch Deck Preparation & Presentation. 02 hours

Module 09: Exploring Government Schemes for Startups. 02 hours

Module 10: Legal Compliance & IPR Basics (Case Study). 02 hours

List of Assignments / Tutorials

Module 01 02 hours

• a. Write a report on any successful entrepreneur and their startup journey.
• B Conduct SWOT analysis for a real-life startup.

Module 02: Develop a business idea and create a one-page business plan. 02 hours

Module 03: Conduct market research using surveys & present findings. 02 hours

Module 04: Design a simple logo and branding strategy for a startup. 02 hours

Module 05: Create a financial model and cost estimation for a startup. 02 hours

Module 06: Make a case study report on startup failure analysis. 02 hours

Text Books

• 1 "Entrepreneurship Development and Small Business Enterprises" – Poornima M. Charantimath, Pearson, 3rd Edition, 2021.
• 2 "Innovation and Entrepreneurship" – Peter F. Drucker, Harper Business, Reprint Edition, 2019.
• 3 "Startup and Entrepreneurship: A Practical Guide" – Rajeev Roy, Oxford University Press, 2022.
• 4 "Essentials of Entrepreneurship and Small Business Management" – Norman Scarborough, Pearson, 9th Edition, 2021.
• 5 "The Lean Startup" – Eric Ries, Crown Publishing, 2018.

References

• 1 "Disciplined Entrepreneurship: 24 Steps to a Successful Startup" – Bill Aulet, MIT Press, 2017.
• 2 "Zero to One: Notes on Startups, or How to Build the Future" – Peter Thiel, 2014.
• 3 "The $100 Startup" – Chris Guillebeau, Crown Business, 2019.
• 4 "Business Model Generation" – Alexander Osterwalder & Yves Pigneur, Wiley, 2020.
• 5 "Blue Ocean Strategy" – W. Chan Kim & Renée Mauborgne, Harvard Business Review Press, 2019.

Online Resources

• 1 Startup India Portal – https://www.startupindia.gov.in
• 2 MIT OpenCourseWare – Entrepreneurship – https://ocw.mit.edu/courses/sloan-school-of-management/
• 3 Coursera – Entrepreneurship Specialization https://www.coursera.org/specializations/entrepreneurship
• 4 Harvard Business Review – Entrepreneurship Articles https://hbr.org/topic/entrepreneurship
• 5 Udemy – Startup & Business Courses https://www.udemy.com/courses/business/entrepreneurship/ Canva – Designing pitch decks, social media posts, and branding materials. Trello / Asana – Project management for startups. GIMP / Inkscape – Graphic design and logo creation. WordPress / Wix – Website development for startups. OpenCart / PrestaShop – E-commerce website setup. Figma – UI/UX design and prototyping. LibreOffice Calc – Financial planning and budgeting. Google Suite (Docs, Sheets, Slides) – Documentation and presentations. Python (Pandas, Flask, Django) – Data analytics and web application development. MailChimp – Email marketing and customer engagement.