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Home / Syllabus / B.E. (Artificial Intelligence and Data Science) / Fourth Year BE AI and DS / Semester 8 / Digital Business Management

B.E. (Artificial Intelligence and Data Science) Digital Business Management Syllabus - Mumbai University

This is the Fourth Year BE AI and DS syllabus under CBCS REV-2019 'C' Scheme, in force from the academic year 2023-24. The University has published no NEP 2020 syllabus for Semesters V to VIII of any engineering branch, so this is the scheme you are examined on — exam form 1T01817 and 1T01818. The first and second years of the degree are on NEP 2020.

Digital Business Management.pdf
Semester 8 · Fourth Year BE AI and DS · 3 credits · CBCS REV-2019 'C' Scheme

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Syllabus for Digital Business Management

Semester 8 · Fourth Year BE AI and DS · 3 credits · CBCS REV-2019 'C' Scheme

Module 1 09 hours

  • Introduction to Digital Business-Introduction, Background and current status, E-market places, structures, mechanisms, economics and impacts Difference between physical economy and digital economy, Drivers of digital business- Big Data & Analytics, Mobile, Cloud Computing, Social media, BYOD, and Internet of Things(digitally intelligent machines/services) Opportunities and Challenges in Digital Business,

Module 2 06 hours

  • Overview of E-Commerce E-Commerce- Meaning, Retailing in e-commerce-products and services, consumer behavior, market research and advertisement B2B-E-commerce-selling and buying in private e-markets, public B2B exchanges and support services, e-supply chains, Collaborative Commerce, Intra business EC and Corporate portals Other E-C models and applications, innovative EC System-From E- government and learning to C2C, mobile commerce and pervasive computing EC Strategy and Implementation-EC strategy and global EC, Economics and Justification of EC, Using Affiliate marketing to promote your e- commerce business, Launching a successful online business and EC project, Legal, Ethics and Societal impacts of EC

Module 3 06 hours

  • Digital Business Support services: ERP as e –business backbone, knowledge Tope Apps, Information and referral system Application Development: Building Digital business Applications and Infrastructure

Module 4 06 hours

  • Managing E-Business-Managing Knowledge, Management skills for e-business, Managing Risks in e –business Security Threats to e-business -Security Overview, Electronic Commerce Threats, Encryption, Cryptography, Public Key and Private Key Cryptography, Digital Signatures, Digital Certificates, Security Protocols over Public Networks: HTTP, SSL, Firewall as Security Control, Public Key Infrastructure (PKI) for Security, Prominent Cryptographic Applications

Module 5 04 hours

  • E-Business Strategy-E-business Strategic formulation- Analysis of Company's Internal and external environment, Selection of strategy, E-business strategy into Action, challenges and E-Transition (Process of Digital Transformation)

Module 6 08 hours

  • Materializing e-business: From Idea to Realization-Business plan preparation Case Studies and presentations

References

  • 1 A textbook on E-commerce, Er Arunrajan Mishra, Dr W K Sarwade,Neha Publishers & Distributors, 2011
  • 2 E-commerce from vision to fulfilment, Elias M. Awad, PHI-Restricted, 2002
  • 3 Digital Business and E-Commerce Management, 6th Ed, Dave Chaffey, Pearson, August 2014
  • 4 Introduction to E-business-Management and Strategy, Colin Combe, ELSVIER, 2006
  • 5 Digital Business Concepts and Strategy, Eloise Coupey, 2nd Edition, Pearson
  • 6 Trend and Challenges in Digital Business Innovation, VinocenzoMorabito, Springer
  • 7 Digital Business Discourse Erika Darics, April 2015, Palgrave Macmillan
  • 8 E-Governance-Challenges and Opportunities in : Proceedings in 2nd International Conference theory and practice of Electronic Governance
  • 9 Perspectives the Digital Enterprise –A framework for Transformation, TCS consulting journal Vol.5 DOI:10.1787/9789264221796-enOECD
  • 10 Measuring Digital Economy-A new perspective Publishing

Reproduced from the University of Mumbai syllabus for B.E. (Artificial Intelligence and Data Science), item 6.12 (N), under CBCS REV-2019 'C' Scheme, in force from the academic year 2023-24. Wording, module numbering and hours are as printed in that syllabus.

The complete syllabus

This subject is cut from the University circular for its year. Open a document here if you want the whole thing rather than a single subject.

PDF B.E. Artificial Intelligence and Data Science - First Year, Semester I and II - NEP 2020 - Item 7.7 (R-A) NEP 2020, Semesters I and II, in force from 2024-25 Read full PDF Read
PDF B.E. Artificial Intelligence and Data Science - Second Year, Semester III and IV - NEP 2020 - Item 6.20 (N) NEP 2020, Semesters III and IV, in force from 2025-26 Read full PDF Read
PDF B.E. Artificial Intelligence and Data Science - Third Year, Semester V and VI - CBCS REV-2019 C Scheme - Item 6.42 (R) CBCS REV-2019 'C' Scheme, Semesters V and VI, in force from 2022-23 Read full PDF Read
PDF B.E. Artificial Intelligence and Data Science - Fourth Year, Semester VII and VIII - CBCS REV-2019 C Scheme - Item 6.12 (N) CBCS REV-2019 'C' Scheme, Semesters VII and VIII, in force from 2023-24 Read full PDF Read
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