B.Com. (Banking and Insurance) Strategic Management and Innovations in Banking Syllabus - Mumbai University
This is the TY BBI syllabus under NEP 2020, in force from the academic year 2026-27. The University still sets the earlier Choice Based papers alongside it for ATKT candidates, so check which scheme your exam form names before you revise.
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Syllabus for Strategic Management and Innovations in Banking
Module I: Introduction to Strategic Management
- Unit 1: Concept and Importance of Strategic Management Teaching Points:
- Definition of Strategic Management – Understanding strategic decision-making in banking.
- Objectives of Strategic Management – Aligning organizational goals with long-term vision.
- Importance in Banking Sector – Competitive advantage, growth, and risk management.
- Strategic Management Process – Analysis, formulation, implementation, and evaluation.
- Unit 2: Strategic Analysis Tools Teaching Points:
- SWOT Analysis – Strengths, Weaknesses, Opportunities, and Threats in banking.
- PESTEL Analysis – Political, Economic, Social, Technological, Environmental, and Legal factors.
- Porter’s Five Forces – Industry competition and profitability analysis.
- BCG Matrix – Portfolio management for banking products and services.
Module II: Strategy Formulation
- Unit 3: Business-Level Strategies in Banking Teaching Points: Cost Leadership Strategy – Minimizing costs to achieve competitive advantage. Differentiation Strategy – Offering unique banking products and services. Focus Strategy – Targeting specific market segments effectively. Diversification Strategy – Expanding products, services, or markets to reduce risks.
- Unit 4: Corporate-Level Strategies Teaching Points:
- Growth Strategies – Mergers, acquisitions, and partnerships in banking.
- Stability Strategies – Maintaining current operations with minimal change.
- Retrenchment Strategies – Downsizing or divestment during financial challenges.
- Innovation as a Corporate Strategy – Encouraging new technologies and solutions.
Module III: Strategy Implementation and Evaluation
- Unit 5: Strategy Implementation in Banking Teaching Points:
- Organizational Structure – Aligning structure with strategic goals.
- Resource Allocation – Efficient use of human, financial, and technological resources.
- Leadership and Change Management – Driving strategy through leadership and communication.
- Operational Planning – Translating strategy into actionable plans.
- Unit 6: Strategy Evaluation and Control Teaching Points: Performance Measurement – Financial and non-financial indicators. Balanced Scorecard – Measuring multiple dimensions of performance. Corrective Actions – Adjusting strategies based on evaluation outcomes. Risk Management in Strategy – Anticipating and mitigating potential strategic risks.
Module IV: Innovations in Banking
- Unit 7: Technological Innovations in Banking Teaching Points: Digital Banking – Online and mobile banking applications. FinTech Integration – Role of FinTech startups in banking innovation. Blockchain and Cryptocurrencies – Applications in secure transactions. Artificial Intelligence and Automation – Chatbots, predictive analytics, and process automation.
- Unit 8: Innovative Products and Services Teaching Points:
- Retail Banking Innovations – New account types, payment solutions, and customer experiences.
- Corporate Banking Innovations – Cash management, trade finance, and advisory services.
- Risk Management Innovations – Advanced analytics and real-time monitoring.
- Sustainable Banking Initiatives – Green finance and ESG-compliant products.
Reference Books
- 1 Strategic Management in Banking by John Kay
- 2 Banking Strategy, Credit Appraisal, and Lending Decisions by Hrishikes Bhattacharya
- 3 Innovation in Banking by Patrick Schueffel
- 4 Strategic Management: Concepts and Cases by Fred R. David
- 5 Bank Management & Financial Services by Peter Rose & Sylvia Hudgins
Reproduced from the University of Mumbai syllabus for B.Com. (Banking & Insurance) under NEP 2020, in force from the academic year 2026-27. Wording is as printed in that syllabus. Module numbering is as printed there too.
The complete syllabus
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