Bachelor of Arts (B.A.) Rural Marketing Syllabus - Mumbai University 2026
Syllabus for Rural Marketing
Part of this reading list is printed in Devanagari, which the University's own PDF does not release as reliable text. Those entries are not set here; they are in the document above, as she printed them.
Module 1: Rural Marketing
- 1 Concept and Scope of rural marketing.
- 2 Characteristics of rural marketing.
- 3 Scope and significance of rural marketing.
- 4 Problems of Rural Marketing and Remedial measures.
Module 2: Agriculture Marketing
- 1 Concept, Nature and types of Agricultural Marketing
- 2 Types of Agricultural Marketing
- 3 Functions of Agricultural Marketing
- 4 Significance of Agricultural Marketing in Rural Development
Module 3: Marketing Risks and Uncertainties
- 1 Features of Agricultural Products.
- 2 Concepts of marketable surplus and marketed surplus-
- 3 Various causes of low marketed surplus.
- 4 Risks and Uncertainties- Types, Remedial Measures.
Module 4: Agencies in Agricultural Marketing
- 1 Inter-mediators in Agricultural Marketing
- 2 Functioning of Food Corporation of India (FCI) as Agencies-
- 3 Functioning of Agriculture Produce and Marketing Committee (APMC)
- 4 National Agricultural Cooperative Marketing Federation (NAFED)
Text Books
- 1 Badi R.V. Badi N.V. Rural Marketing P.No. Books For Addition Readings
- 3 Rural Marketing Gopala swamy Vikas Publishing House New Delhi.
Reference Books
- 4 Badi R.V. Badi N.V. Rural Marketing for Module 1 P.No. 77 to 96, 243 to 250, 457 to 478, 361 to 368
- 5 Mishra and Puri Development Issues of Indian Economy Himalaya Publishing House for Module 1 Mumbai – 400 004 – 2013
- 6 Dantwala M.L Indian Agriculture Since Independence Oxford and IBH Publishing Co. Pvt. Ltd. New Delhi – 110 001 1990
- 7 Badi R.V. Badi N.V. Rural Marketing P.No. 285 to 308, 411 to 456