Skill enhancement course · Politics · Semester 4 · SY BA · 2 credits · 50 marks · 30 hours
Module 1: Introduction to Digital Advocacy
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1
Concept and Evolution of Digital Advocacy
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2
Digital Messaging and Campaign Strategies
Module 2: Social Media, Political Communication and Digital Campaigns
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1
The Role of Social Media Platforms
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2
Fake news, misinformation, and fact-checking mechanisms
Module 3: Ethical and Legal Dimensions
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1
Privacy, Surveillance, Fake news and misinformation
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2
Legal Frameworks: IT Act, Election Commission guidelines on digital campaigning
Reference Books
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1
Digital Advocacy: A Guide to Online Political Campaigning by James A. Robinson
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2
The Net Delusion: The Dark Side of Internet Freedom by Evgeny Morozov
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3
Twitter and Tear Gas: The Power and Fragility of Networked Protest by Zeynep Tufekci
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4
Digital Campaigning: The Role of Digital Media in Political Campaigns by Jennifer L. Lawless and Richard L. Fox
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5
The Art of Digital Campaigning: A Guide to Running Effective Political Campaigns Online by Rick Ladia
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6
Designing Digital Advocacy Campaigns by Andrea M. Survery
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7
Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics by Marshall Sponder Articles: “The Digital Revolution and the Transformation of Politics” by Tim Wu (Harvard Law Review, 2010) "How Social Media is Reshaping Politics" by David Karpf (Journal of Political Communication, 2016) “The Political Power of Social Media: Technology, the Public Sphere, and Political Change” by Clay Shirky (Foreign Affairs, 2011) “Social Media and Political Communication: A Social Media Campaign” by Bonnie S. Fisher (Journal of Political Marketing, 2015) “How to Run a Successful Digital Political Campaign” by Michael A. Noble (Campaigns & Elections, 2017) “Campaigning in the Age of Social Media: Lessons from the Obama Campaign” by David Plouffe (Harvard Business Review, 2014) “The Ethics of Digital Political Campaigning: A Framework for Political Actors” by Lucian Stone and Allison S. Stokes (Journal of Digital Ethics, 2018) “Ethical Campaigning in the Age of Big Data” by Rachel Mosteller (Political Ethics Journal, 2019)
