Vocational skill course · Politics · Semester 2 · FY BA · 2 credits
Module 1: Impact of Media on Elections
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1
Print Media, Audio-Visual Media 10
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2
Digital Media
Module 2: Election Campaigning
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1
Campaign designing, election manifesto making
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2
Political Marketing
Module 3: Media Ethics in Elections
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1
Objective Coverage 10
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2
Paid News and Accountability of Media
Reading List
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1
Lokniti, National Election Study 2009, www.lokniti.org/national_election_study 2009
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2
. Manor, James: Parties and Party System, Princeton University Press, Princeton, 1986.
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3
Palmer, N. D.: Elections and Political Development – The South Indian Experience, Vikas Publishing, Mumbai, 1976
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4
Rana, M. S.: India Votes: LokSabha and Vidhan Sabha Elections : 1999, 2000, PollAnalysis, Election Data, Party Manifestos, B.R. Publishing, Delhi.
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5
Roy, Meenu: Electoral Politics in India : Election Process and Outcomes, VotingBehavior and Current Trends, Deep and Deep Publications, New Delhi, 2000.
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6
Roy, Meenu: India Votes – Elections 1996, A Critical Analysis, Deep and Deep Publications, Delhi, 1996.
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7
Politics in India, Orient Longman &Bostance, New Delhi, 1970.
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8
Shastri, Sandeep, Suri, K.C. and Yadav, Yogendra: Electoral Politics in Indian States, Lok Sabha elections in 2004 and beyond, Oxford University Press.
