B.A. (German Studies) Principles of Marketing Syllabus - Mumbai University
This is the FY BA German Studies syllabus under NEP 2020, in force from the academic year 2024-25. The University still sets the earlier Choice Based papers alongside it for ATKT candidates, so check which scheme your exam form names before you revise.
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Syllabus for Principles of Marketing
Module 1
- Unit 1 Introduction to marketing
- Unit 2 Marketing environment, research and consumer behaviour
Module 2
- Unit 1 Marketing mix
- Unit 2 Segmentation, targeting and positioning and trends in marketing
References
- Kotlar, Philip/ Keller, Kevin: Marketing Management, New Delhi 2014.
- Pillai R S N, Bagavathi, Modern Marketing Principles and Practices. Noida 2010.
- Stanton, Etzel/ Walker, Bruce: Fundamentals of Marketing, New Delhi 2010.
- Saxena, Rajan: Marketing Management, New Delhi. 2019.
Reproduced from the University of Mumbai syllabus for B.A. (German Studies) under NEP 2020, in force from the academic year 2024-25. Wording is as printed in that syllabus. Module numbering is as printed there too.
The complete syllabus
This subject is cut from the University circular for its year. Open a document here if you want the whole thing rather than a single subject.