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Home / SPPU / Syllabus / Law / B.B.A. LL.B. (Five Years) / Second Year / Semester 4 / Business Research Methods

B.B.A. LL.B. (Five Years) Business Research Methods Syllabus - SPPU 2026

Business Research Methods Syllabus.pdf
Semester 4 · Second Year · 4 credits

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Syllabus for Business Research Methods

Semester 4 · Second Year · 4 credits

Objectives of the Course

  • The objective of this course is to equip the students with the process of Business Research, its importance and relevance to organizations and introduce the latest developments and progress in the field. The students will be able to plan, design and earn out business research using scientific methods and prepare research report(s) / paper (s).

Module 01: Business Research I

  • 1. Meaning, Objective, Purpose
  • 2. Types of Research; Applications of Research

Module 02: Business Research II

  • 1. Meaning, Nature, Preparation, Features.
  • 2. Types of Research Design, Research Problem formulation.
  • 3. Review of literature: Need, Role, sources and method, Referencing styles: Harvard,OSOLA, APA, MLA etc.

Module 03: Data Collection

  • 1. Sources, methods and tools for data collection
  • 2. Measurement and scaling

Module 04: Processing and Analysis of Data

  • 1. Editing, coding, classification, tabulation, parts and types of the table, graphics and diagrammatic presentation of data.
  • 2. Simple statistical techniques and their uses
  • 3. Testing of Hypothesis.

Module 05: Report Writing

  • 1. Planning report writing, Layout and outline of chapter
  • 2. Steps in drafting the report and essential qualities of a good Research Report

Recommended Readings

  • 1. Research Methodology: Methods and Techniques by C.R. Kothari
  • 2. Business Research Methods by S. N. Murthy, U. Bhojanna
  • 3. William G. Zikmund, Business Research Methods, 7th edn. Cengage Learning, India.
  • 4. K.N. Krishnaswamy, Appalyer Sivakumar, M. Mathirajan, Management Research.
  • 5. Methodology: Integration of Principles, Methods and Techniques, Pearson Education 2008.
  • 6. J. K. Sachdeva, Business Research Methodology, 2008, Himalaya Pub. House.
  • 7. Paul E. Green, Donald S. Tull, Research for Marketing Decisions, PHI. 5th edition 2008.
  • 8. Donald S. Tull, Del I. Hawkins, Marketing Research, Measurement and Methods, 6th edition, PHILearning, 2009.
  • 9. Naresh Malhotra and Satya Bhushan Das, Marketing Research: An applied Orientation, PearsonEducation, 2008.
  • 10. Donald Cooper and Pamela Schindler: “Business Research Methods” Tata McGraw Hill (9th Edition).

Reproduced from the Savitribai Phule Pune University Revised Curriculum of Undergraduate Degree Programs of Law, the 2023 pattern as amended on 18 July 2024. Wording is as printed in that syllabus. Module numbering is as printed there too.

The complete syllabus

Every subject above is cut from the revised syllabus. Open the document here if you want the whole thing rather than a single subject.

PDF Complete law syllabus Revised syllabus (CBCS 2023 pattern), as amended on 18 July 2024 Read full PDF Read
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