B.Com. LL.B. (Five Years) International Business Syllabus - KSLU 2026

• COURSE-II: INTERNATIONAL BUSINESS

Objective:

• The course intends to focus on 'International Marketing'. The onset of globalization and its inevitable legal consequences are required to be appreciated by legal fraternity. The concepts of MNCs and the global market with international business environment and the intricacies involved with it are highlighted.

UNIT - I

• Introduction: International Marketing, Trends in International Trade, Reasons for going International, Global Sourcing and Production Sharing, International Orientations, Internationalization Stages and Orientations, Growing Economic Power of Developing Countries, International Decision, Case Studies.

UNIT - II

• International Business Environment: Trading Environment, Commodity Agreements, Cartels, State Trading, Trading Blocks and Growing Intra-Regional Trade, Other Regional Groupings, SAARC, GATT / WTO and Trade Liberalization, The Uruguay Round, Evaluation, UNCTAD.

UNIT - III

• Multinational Corporations: Definition, Organizational Structures, Dominance of MNC's, Recent Trends, Code of Conduct, Multinationals in India and Indian Multinationals, Case Studies.

UNIT - IV

• India in the Global Setting: India an Emerging Market, India in the Global Trade, Liberalization and Integration with Global Economy, Obstacles in Globalization, Globalization Strategies, Case Studies.

UNIT - V

• Trade Policy and Regulation in India: Trade Strategies, Trade Strategy of India, Export - Import Policy, An Evaluation of the Policies, Regulation and Promotion of Foreign Trade in India, Export Incentive, Product Assistance/Facilities, Marketing Assistance, Import Facilities for Exporters, Export Units and Export Processing Zones, Export Houses and Trading Houses, Case Studies.

Reference Books:

• 1. Chanda. G. K. - WTO and Indian Economy
• 2. G. S. Batra & R. C. Dangwal - International Business: New Trends
• 3. Jean Pierre & H. David Hennessay - Global Marketing Strategies