M.Sc. (Information Technology) SEM I 2023 2024 Feb 2024 RESEARCH METHODOLOGY Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 Attempt any two of the following: 10 marks
   • a. Define marketing orientation and product orientation. Under which strategic orientation is there a greater need for business research and why?
   • b. the advantages and disadvantages of conducting door-to-door, mall intercept and telephone interviews
   • d. What is the purpose of editing? Give some examples of questions that might need
2. Q2 Attempt any two of the following: 10 marks
   • a. Define Problem Definition. Enumerate the steps of the research process
   • b. Compare and contrast Quantitative vs Qualitative techniques
   • c. Define ethics and explain how it applies to business research,
   • d. Discuss the advantages and disadvantages of secondary data
3. Q3 Attempt any two of the following: 10 marks
   • a. What is a survey? List advantages of conducting survey research
   • b. What is focus group interview? Explain its advantages in qualitative research
   • c. Compare and contrast cross sectional study with longitudinal studies
   • d. Describe the major types of mechanical observation
4. Q4 Attempt any two of the following: 10 marks
   • a. List three criteria for good measurement. Distinguish various levels of measurement
   • b. is attitude measurement? Explain different scales in it
   • c. the guidelines for questions to avoid mistakes in questionnaire design
   • d. Discuss how to choose an appropriate sample design, as well as challenges for
5. Q5 Attempt any two of the following: Describe Type I and Type II errors 10 marks
   • b. Explain the hypothesis testing procedure
   • c. Write a short note on multiple regression analysis
   • d. What is a chi-squared test. Explain steps to calculate it

Read from the scan above, so a character or two may differ. The scan is the original.