BSc Home Science Corporate Relations and Public Communications Th Syllabus - Mumbai University 2026

This is the Semester 6 syllabus under NEP 2020, in force from the academic year 2026-27. The University still examines the earlier Choice Based papers alongside it — her third-year timetables name that scheme — so check which scheme your exam form names before you revise.

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Syllabus for Corporate Relations and Public Communications Th

Major elective · Semester 6 · Third Year - Community Resource Management · 2 credits · 50 marks

Module I: Corporate Communication Practices

1 Introduction to Corporate Communication
i Role & scope of corporate communication
ii Internal vs. external communication
iii Corporate identity, image & reputation
iv Case discussion on brand image management
2 Corporate Writing Lab
a Drafting, Writing, Peer review sessions, Editing, Mock
board communication exercise
i Business letters
ii Corporate emails
iii Circulars & memos
iv Notices & agendas
v Minutes of meeting
vi CEO speeches
vii Annual report highlights
b Tone, formatting & professionalism
3 Internal Communication Systems
i Employee communication strategies
ii Newsletter development - Design an internal newsletter for a company
iii Corporate presentations
iv Communication during organizational change
4 Corporate Presentation & Communication Skills
i Professional presentation skills
ii Media-facing body language
iii Press briefing simulation
iv Investor presentation mock Activities - Individual corporate presentation, Mock press conference, Elevator pitch practice

Module II: PR Strategy, Media Handling & Campaign Execution

1 Public Relations Tools & Media Writing
i Press release drafting
ii Media kit preparation
iii Backgrounders & fact sheets
iv Social media statements
v Drafting of a complete media kit for a product launch
2 Event & Media Management
i PR events planning
ii Press conference planning
iii Stakeholder communication
iv Influencer engagement
v Planning a simulated corporate event
3 Crisis Communication Simulation
i Types of corporate crises
ii Crisis communication model
iii Damage control strategies
iv Reputation rebuilding
v Crisis simulation role play, Draft emergency press response, Live crisis communication drill
4 PR Campaign Project
i Identifying organization
ii Situation analysis
iii Target audience identification
iv Message strategy
v Media selection
vi Budget outline
vii Evaluation methods Students work in teams to designing and presenting a PR campaign for a Start-up, NGO, Corporate brand, social cause, etc.

Text Books / Reference

1 Anne Gregory. (2024). Public Relations in Practice. United Kingdom: Kogan Page.
2 Cornelissen, J. (2008). Corporate Communication: A Guide to Theory and Practice. India: SAGE Publications. Dr.Sapna.M.S. (2020). Corporate Communication: Trends and Features. (n.p.): Notion Press.
3 Harrison, S. (1995). Public Relations: An Introduction. United Kingdom: Routledge.
4 Jethwaney, J. (2024). Corporate Communication: Concepts and Practice. India: Taylor & Francis.
5 Lata Singh, C., Gupta, M. (2021). Introduction to Corporate Communication: Case Studies from India. United Kingdom: Taylor & Francis.
6 Riel, C. B. M. v. (1995). Principles of Corporate Communication. Russia: Prentice Hall. Sabharwal, R. (2025). Ethics in Public Relations. India: Educohack Press.
7 Sandra Oliver. (2004). A Handbook of Corporate Communication and Public Relations. United Kingdom: Taylor & Francis.
8 Van Riel, C. B., Fombrun, C. J. (2007). Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management. United Kingdom: Taylor & Francis.

Reproduced from the University of Mumbai syllabus for B.Sc. (Home Science) under NEP 2020, in force from the academic year 2026-27. Wording is as printed in that syllabus. Module numbering is as printed there too.

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