BSc Home Science Major Entrepreneurship in Apparel Practical Syllabus - Mumbai University 2026
This is the Semester 6 syllabus under NEP 2020, in force from the academic year 2026-27. The University still examines the earlier Choice Based papers alongside it — her third-year timetables name that scheme — so check which scheme your exam form names before you revise.
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Syllabus for Major Entrepreneurship in Apparel Practical
Module I: Venture Ideation and Project Planning in Apparel Industry
- A Product /venture conceptualization in the area of apparel industry
- Ideation with help of market research (Preparation of Tool, sampling for Consumer study, conducting survey, analysis of survey results, report writing etc.)
- Project selection and evaluation
- Project Proposal Preparation including Budgeting
- B Sourcing of various resources including funds
Module II: Venture Execution, Branding and Marketing in Apparel Industry
- A Executing the proposed plan of developing / sourcing apparel
- Product /Service development
- Branding, Packaging and labelling
- Logistics and protocol development
- B Marketing the developed product
- Applications of marketing concepts
- Final Evaluation for Profitability, Branding etc.
References
- 1 Burns, L. D., Mullet, K. K., and Bryant, N. O. (2016). The business of fashion: Designing, manufacturing, and marketing (3rd ed.). Fairchild Books.
- 2 Bessant, J., and Tidd, J. (2021). Innovation and entrepreneurship (4th ed.). Wiley.
- 3 Burns, P. (2020). Entrepreneurship and small business: Start-up, growth and maturity (5th ed.). Red Globe Press.
- 4 Chaudhuri, S. (2018). Marketing management for fashion and textiles. New Age International Publishers.
- 5 Crawford, C. M., and Di Benedetto, A. (2021). New products management (12th ed.). McGraw-Hill Education.
- 6 Easey, M. (2019). Fashion marketing (5th ed.). Wiley-Blackwell.
- 7 Kotler, P., Keller, K. L., Chernev, A., and Shah, D. (2022). Marketing management (16th ed.). Pearson Education.
- 8 Mariotti, S., and Glackin, C. (2020). Entrepreneurship: Starting and operating a small business (5th ed.). Pearson Education.
- 9 McQuarrie, E. F. (2020). The market research toolbox: A concise guide for beginners (5th ed.). Sage Publications.
- 10 Posner, H. (2015). Marketing fashion (2nd ed.). Laurence King Publishing.
- 11 Ramaswamy, V., and Ozcan, K. (2018). The co-creation paradigm. Stanford University Press.
- 12 Sharma, S., and Bansal, P. (2023). Sustainable entrepreneurship and innovation. Springer.
- 13 Stone, E. (2018). The dynamics of fashion (4th ed.). Fairchild Books.
- 14 Tungate, M. (2018). Fashion brands: Branding style from Armani to Zara (3rd ed.). Kogan Page.
- 15 UNESCO. (2022). Creative economy outlook. UNESCO Publishing.
Reproduced from the University of Mumbai syllabus for B.Sc. (Home Science) under NEP 2020, in force from the academic year 2026-27. Wording is as printed in that syllabus. Module numbering is as printed there too.