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Home / Syllabus / BSc Home Science / Second Year / Semester 4 / Principles of Marketing

BSc Home Science Principles of Marketing Syllabus - Mumbai University 2026

This is the Semester 4 syllabus under NEP 2020, in force from the academic year 2025-26. The University still examines the earlier Choice Based papers alongside it — her third-year timetables name that scheme — so check which scheme your exam form names before you revise.

Principles of Marketing Syllabus.pdf
Major · Semester 4 · Second Year · 2 credits · 50 marks

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Syllabus for Principles of Marketing

Major · Semester 4 · Second Year · 2 credits · 50 marks

Module I

  • 1 Introduction to Marketing:
  • i Definition, scope, and functions of marketing.
  • ii Marketing vs. Selling.
  • iii Marketing as an activity and a function.
  • iv The 4Ps and 4Cs of marketing.
  • v Channels of Distribution
  • vi Marketing concepts: needs, wants, demands, transactions, transfer, and exchanges.
  • 2 Marketing Environment:
  • i Internal and external marketing environments.
  • ii Political, social, economic, and technological (PEST) factors.
  • iii Globalization and its impact on marketing

Module II

  • 1 Marketing Mix (4Ps/7Ps):
  • i Product mix: classification, product life cycle, new product development, branding, labelling, and packaging.
  • ii Price mix: pricing policies, factors influencing pricing, and pricing methods.
  • iii Place mix: channels of distribution and intermediaries.
  • iv Promotion mix: advertising, sales promotion, personal selling, and public relations.
  • v (Expanded) 7Ps: People, process, and physical evidence.
  • 2 Recent Development in Marketing
  • i Marketing of Services
  • ii Rural Marketing
  • iii International Marketing
  • iv Digital Marketing
  • v Marketing through Social Channels
  • vi Green Marketing

Text Books & Reference Books

  • 1 Cristina Calvo Porral, John L. Stanton (2017), Principles of Marketing. Publisher: ESIC Editorial. ISBN:9788417129453, 8417129456
  • 2 Debbie Human, Christine De Meyer-Heydenrych, Daniel Maduku, Corné Meintjes, Jacques Nel ·(2018), Principles of Marketing. Publisher: Oxford. ISBN:9780199079407, 0199079404
  • 3 Gary Armstrong, Philip Kotler (2012), Principles of Marketing. Publisher: Pearson Education Limited. ISBN-10: 0273779826, ISBN-13: 9780273779827
  • 4 Gupta CB (2021) Principles of Marketing.5 th Edition, Sultan Chand and Son’s. ISBN: 9789391820695
  • 5 Isita Lahiri, Ghosh (2011), Principles of Marketing and E-Commerce. Publisher: Pearson India. ISBN:9789332510302, 933251030X
  • 6 Kumar Pardeep (2022), Principles of Marketing (NEP). Publisher: Sultan Chand and Son’s. ISBN: 9789391820169
  • 7 Neeru Kapoor (2021), Principles of Marketing.2 nd Edition. Amazon and Flipkart.
  • 8 Philip Kotler (January 2010), Understanding Marketing. Publisher: Harvard Business Review Press; Illustrated edition. ISBN-10: 191111241X ,ISBN-13: 4721911112413
  • 9 Philip T. Kotler, Gary Armstrong, Prafulla Agnihotri (2021), Principles of Marketing (17th Edition) Pearson Education. ISBN: 9789352865611
  • 10 Philip Kotler, Gary Armstrong, Sridhar Balasubramanian (July 2023), Principles of Marketing. 19th Edition Pearson Education.ISBN-10: 9357055215, ISBN-13: 978- 9357055215
  • 11 Prof. Kavita Sharma (Author), Dr. Swati Aggarwal (August 2024) Principles of Marketing. 3 rd Edition, Taxmann Publications Private Limited. ISBN-10: 9357788832, ISBN-13: 978-9357788830

Reproduced from the University of Mumbai syllabus for B.Sc. (Home Science) under NEP 2020, in force from the academic year 2025-26. Wording is as printed in that syllabus. Module numbering is as printed there too.

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