B.E. (Biomedical Engineering) Business Model Development Syllabus - Mumbai University
This is the Second Year Biomedical NEP 2020 syllabus under NEP 2020, in force from the academic year 2025-26. The University also publishes a REV-2019 'C' Scheme syllabus for these same two semesters, which is what ATKT candidates of the earlier batches sit. Check which scheme your examination form names before you revise.
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Syllabus for Business Model Development
Module 0: Prerequisite
- Basic Design Thinking principles
Module I: Introduction to Entrepreneurship
- Introduction to Entrepreneurship: Definition, the role of entrepreneurship in the economic development, the entrepreneurial process, Women entrepreneurs, Corporate entrepreneurship, Entrepreneurial mindset Self-learning Topics: Case studies: Henry Ford https://www.thehenryford.org/docs/default source/default-document-library/default document library/henryfordandinnovation.pdf?sfvrsn=0 The Tatas: How a Family Built a Business and a Nation by Girish Kuber, April 2019, Harper Business
Module II: Entrepreneurship Development
- Entrepreneurship Development : Types of business ownerships: Proprietorship, Public and Private Companies, Co-operative businesses, Micro, Small and Medium Enterprises (MSME): Definition and role of MSMEs in economic development
Module III: Start-up financing
- Start-up financing: Cost and revenue models, Sources of start-up fundings: Angel investors, Venture capitalists, Crowd funding, Government schemes for start-up funding Self-learning Topics: Successful business pitching
Module IV: Intellectual Property Rights (IPR)
- Intellectual Property Rights (IPR): Types of IPR: Patents, trademarks and copyrights, Patent search and analysis, Strategies for IPR protection, Ethics in technology and innovation
Module V: Business Model Development
- Business Model Development: Types of business models, Value proposition, Customer segments, Customer relationships, Channels, Key partners, Key activities, Key resources, Prototyping and MVP Self-learning Topics: The Art of the Start 2.0: The Time-Tested, Battle Hardened Guide for Anyone Starting Anything by Guy Kawasaki
Module VI: Digital Business Management
- Digital Business Management: Digital Business models (Subscription, Freemium etc ), Digital marketing: Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social media and influencer marketing, Disruption and innovation in digital business Self-learning Topics: Case study: Airbnb https://www.prismetric.com/airbnb-business-m
Textbooks
- 1 Entrepreneurship: David A. Kirby, McGraw Hill, 2002
- 2 Harvard Business Review: Entrepreneurs Handbook, HBR Press, 2018
- 3 Business Model Generation; Alexander Ostlewalder and Yves Pigneur, Strategyzer, 2010
- 4 E- Business & E– Commerce Management: Strategy, Implementation, Practice – Dave Chaffey, Pearson Education
- 1 Entrepreneurship: New venture creation by David Holt, Prentice Hall of India Pvt. Ltd.
Reproduced from the University of Mumbai syllabus for B.E. (Biomedical Engineering) under NEP 2020, in force from the academic year 2025-26. Wording is as printed in that syllabus. Module numbering is as printed there too.
The complete syllabus
This subject is cut from the University circular for its year. Open a document here if you want the whole thing rather than a single subject.