B.E. (Artificial Intelligence and Data Science) Business Model Development Syllabus - Mumbai University

This is the SY BE AI and DS syllabus under NEP 2020, in force from the academic year 2025-26. The third and fourth years of this degree are still taught on the earlier CBCS REV-2019 'C' Scheme, because the University has published no NEP syllabus for Semesters V to VIII of any engineering branch.

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Syllabus for Business Model Development

Semester 4 · SY BE AI and DS · NEP 2020

Module Prerequisite 01 hours

Prerequisite Basic Design Thinking principles
Introduction to Entrepreneurship Introduction to Entrepreneurship: Definition, the role of entrepreneurship in the economic development, the entrepreneurial process, Women entrepreneurs, Corporate entrepreneurship, Entrepreneurial mindset Self-learning Topics: Case studies on Henry Ford: https://www.thehenryford.org/docs/default-source/default-document-library/default-document-library/henryfordandinnovation.pdf? sfvrsn=0 The Tatas: How a Family Built a Business and a Nation by Girish Kuber, April 2019, Harper Business
Entrepreneurship Development Entrepreneurship Development: Types of business ownerships: Proprietorship, Public and Private Companies, Co-operative businesses, Micro, Small and Medium Enterprises (MSME): Definition and role of MSMEs in economic development
Start-up financing Start-up financing: Cost and revenue models, Sources of start-up fundings: Angel investors, Venture capitalists, Crowd funding, Government schemes for start-up funding Self-learning Topics: Successful business pitching
Intellectual Property Rights (IPR) Intellectual Property Rights (IPR): Types of IPR: Patents, trademarks and copyrights, Patent search and analysis, Strategies for IPR protection, Ethics in technology and innovation
Business Model Development Business Model Development: Types of business models, Value proposition, Customer segments, Customer relationships, Channels, Key partners, Key activities, Key resources, Prototyping and MVP Self-learning Topics: The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki
Digital Business Management Digital Business Management: Digital Business models (Subscription, Freemium etc), Digital marketing: Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social media and influencer marketing, Disruption and innovation in digital business Self-learning Topics: Case study: Airbnb https://www.prismetric.com/airbnb-business-m

Text Books

1 Entrepreneurship: David A. Kirby, McGraw Hill, 2002
2 Harvard Business Review: Entrepreneurs Handbook, HBR Press, 2018
3 Business Model Generation; Alexander Ostlewalder and Yves Pigneur, Strategyzer, 2010
4 E- Business & E– Commerce Management: Strategy, Implementation, Practice – Dave Chaffey, Pearson Education

Reference Books

1 Entrepreneurship: New venture creation by David Holt, Prentice Hall of India Pvt. Ltd.
2 E- Business & E– Commerce Management: Strategy, Implementation, Practice – Dave Chaffey, Pearson Education

Online References

Sr. No. Website Name
1 Entrepreneurship by Prof. C Bhaktavatsala Rao https://onlinecourses.nptel.ac.in/noc20_mg35/preview
2 Innovation, Business Models and Entrepreneurship by Prof. Rajat Agrawal, Prof. Vinay Sharma https://onlinecourses.nptel.ac.in/noc21_mg63/preview
3 Sarasvathy's principles for effectuation https://innovationenglish.sites.ku.dk/model/sarasvathy-effectuation/

Reproduced from the University of Mumbai syllabus for B.E. (Artificial Intelligence and Data Science), item 6.20 (N), under NEP 2020, in force from the academic year 2025-26. Wording, module numbering and hours are as printed in that syllabus.

The complete syllabus

This subject is cut from the University circular for its year. Open a document here if you want the whole thing rather than a single subject.

PDF B.E. Artificial Intelligence and Data Science - First Year, Semester I and II - NEP 2020 - Item 7.7 (R-A) NEP 2020, Semesters I and II, in force from 2024-25 Read full PDF Read

PDF B.E. Artificial Intelligence and Data Science - Second Year, Semester III and IV - NEP 2020 - Item 6.20 (N) NEP 2020, Semesters III and IV, in force from 2025-26 Read full PDF Read

PDF B.E. Artificial Intelligence and Data Science - Third Year, Semester V and VI - CBCS REV-2019 C Scheme - Item 6.42 (R) CBCS REV-2019 'C' Scheme, Semesters V and VI, in force from 2022-23 Read full PDF Read

PDF B.E. Artificial Intelligence and Data Science - Fourth Year, Semester VII and VIII - CBCS REV-2019 C Scheme - Item 6.12 (N) CBCS REV-2019 'C' Scheme, Semesters VII and VIII, in force from 2023-24 Read full PDF Read

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