B.E Artificial Intelligence and Machine Learning Digital Business Management Syllabus - Mumbai University

Module 1: Introduction to Digital Business

• Introduction, Background and current status, E-market places, structures, mechanisms, economics and impacts Difference between physical economy and digital economy, Drivers of digital business- Big Data & Analytics, Mobile, Cloud Computing, Social media, BYOD, and Internet of Things(digitally intelligent machines/services) Opportunities and Challenges in Digital Business,

Module 2: Overview of E-Commerce

• E-Commerce- Meaning, Retailing in e-commerce-products and services, consumer behavior, market research and advertisement B2B-E-commerce-selling and buying in private e-markets, public B2B exchanges and support services, e-supply chains, Collaborative Commerce, Intra business EC and Corporate portals Other E-C models and applications, innovative EC System-From E- government and learning to C2C, mobile commerce and pervasive computing EC Strategy and Implementation-EC strategy and global EC, Economics and Justification of EC, Using Affiliate marketing to promote your e- commerce business, Launching a successful online business and EC project, Legal, Ethics and Societal impacts of EC

Module 3

• Digital Business Support services: ERP as e –business backbone, knowledge Tope Apps, Information and referral system Application Development: Building Digital business Applications and Infrastructure

Module 4: Managing E-Business-Managing Knowledge, Management skills for e business, Managing Risks in e –business Security Threats to e-business Security Overview, Electronic Commerce Threats, Encryption, Cryptography, Public Key and Private Key Cryptography, Digital Signatures, Digital Certificates, Security Protocols over Public

• Networks: HTTP, SSL, Firewall as Security Control, Public Key Infrastructure (PKI) for Security, Prominent Cryptographic Applications

Module 5

• E-Business Strategy-E-business Strategic formulation- Analysis of Company’s Internal and external environment, Selection of strategy, E- business strategy into Action, challenges and E-Transition (Process of Digital Transformation)

Module 6: Materializing e-business: From Idea to Realization-Business plan preparation Case Studies and presentations

References

• 1 A textbook on E-commerce, Er Arunrajan Mishra, Dr W K Sarwade,Neha Publishers & Distributors, 2011
• 2 E-commerce from vision to fulfilment, Elias M. Awad, PHI-Restricted, 2002
• 3 Digital Business and E-Commerce Management, 6th Ed, Dave Chaffey, Pearson, August 2014
• 4 Introduction to E-business-Management and Strategy, Colin Combe, ELSVIER, 2006
• 5 Digital Business Concepts and Strategy, Eloise Coupey, 2 nd Edition, Pearson
• 6 Trend and Challenges in Digital Business Innovation, VinocenzoMorabito, Springer
• 7 Digital Business Discourse Erika Darics, April 2015, Palgrave Macmillan
• 8 E-Governance-Challenges and Opportunities in : Proceedings in 2nd International Conference theory and practice of Electronic Governance
• 9 Perspectives the Digital Enterprise –A framework for Transformation, TCS consulting journal Vol.5
• 10 Measuring Digital Economy-A new perspective -DOI:10.1787/9789264221796-enOECD Publishing