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Home / Syllabus / B.A. in Multimedia and Mass Communication / TY BAMMC Advertising / Semester 6 / Entertainment and Media Marketing

B.A. in Multimedia and Mass Communication Entertainment and Media Marketing Syllabus - Mumbai University

This is the TY BAMMC Advertising syllabus under the CBCS scheme, revision R-2019-20. The University has not published an NEP 2020 syllabus for the third year of this degree, and still examines Semesters V and VI on this one, so check which scheme your exam form names before you revise.

Entertainment and Media Marketing Syllabus.pdf
Major elective · Semester 6 · TY BAMMC Advertising · 4 credits · 100 marks

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Syllabus for Entertainment and Media Marketing

Major elective · Semester 6 · TY BAMMC Advertising · 4 credits · 100 marks

Module I: INTRODUCTION TO MARKETING

  • What is marketing?
  • Review the emerging marketing communications area of ‘entertainment marketing’ and reconceptualises the phenomenon
  • 7 Ps
  • Brand Basics
  • Case Studies

Module II: LATEST ENTERTAINMENT MARKETING STRATEGIES

  • Integrated Marketing Communications
  • Experiential Marketing
  • Advertiser Funded Programing
  • Why Entertainment Marketing?
  • The Scope and Growth of Entertainment Marketing Practice
  • The Effect of Entertainment Marketing on Consumers

Module III: OVERVIEW OF INDIAN MEDIA INDUSTRY

  • Explore various media in terms of size and impact
  • Media characteristics
  • Compare various media
  • Opportunities for cross-promotions

Module IV: MARKETING IN TELEVISION INDUSTRY

  • Structure and function of TV
  • Terminology used in TV
  • TV Planning, Marketing
  • Future trends in TV
  • Maintaining aggressive
  • promotion
  • and
  • packaging approach for all programmes.
  • Hold on to the leadership position in prime time slot through timely innovations based on audience feedback.
  • Expand the market by launching programmes that are relatable to all generations’ audience.
  • Advertisement of programmes by print media
  • Celebration of festivals
  • Broadcasting famous TV show for full day

Module V: NICHE MARKETING

  • Niche TV
  • and there marketing strategies
  • (Sports TV, Lifestyle TV, Kids TV, Regional TV)

Module VI: MARKETING IN FILM INDUSTRY

  • Marketing and Distribution
  • Structure of 06
  • films (Domestic and International)
  • Create Film Marketing Plan.
  • Research for reach to target market.
  • Set up marketing schedule.
  • Film marketing budget.
  • Designing EPK (Electronic Press Kit)

Module VII: MARKETING IN ONLINE AND SOCIAL MEDIA

  • Strategy and Case studies of social media marketing in India.
  • Using Social Media Marketing For Entertainment Industry
  • YouTube
  • Marketing
  • For
  • Entertainment
  • Industry
  • Facebook
  • Marketing
  • For
  • Entertainment
  • Industry
  • Instagram
  • Marketing
  • For
  • Entertainment
  • Industry
  • Launch Trailers, Teasers, Snippets
  • Keep Sharing Across Social Media Platforms
  • Actively Engage With Your Audience
  • Post A Variety Of Content
  • Capitalize On The Power Of IGTV

Module VIII: MARKETING IN RADIO INDUSTRY

  • Exploring
  • the Radio
  • industry
  • in India, 06
  • Radio channels and radio programs Marketing case studies
  • Strengths of Radio in Communicating a Message
  • niche market
  • and
  • listening
  • demographic
  • Variety of promotional activities by Radio stations
  • Radio advertising works as an everywhere medium
  • Cost-effectiveness of advertising on radio

Recommended Readings

  • The Insider's Guide to Independent Film Distribution by Stacey Parks
  • The Complete Independent Movie Marketing Handbook by Mark Steven Bosko
  • Marketing to Moviegoers: A Handbook of Strategies and Tactics by Robert Marich
  • Movie Marketing: Opening the Picture and Giving It Legs by TiiuLukk
  • Marketing and Selling Your Film Around the World: A Guide for Independent Filmmakers
  • by John
  • Durie, Annika Pham and Neil Watson

Reproduced from the University of Mumbai syllabus for B.A. in Multimedia and Mass Communication under NEP 2020. Wording is as printed in that syllabus. Module numbering is as printed there too.

The complete syllabus

This subject is cut from the University circular for its year. Open a document here if you want the whole thing rather than a single subject.

PDF BAMMC SEM I & II (2024 25) NEP NEP 2020 syllabus, in force from 2024-25 Read full PDF Read
PDF BAMMC Sem II HISTORY OF MEDIA (2024 25) NEP NEP 2020 syllabus, in force from 2024-25 Read full PDF Read
PDF BAMMC Semester V and VI Syllabus (CBCS R-2019-20) Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF BMM SEM 6 Contemporary Issue Only One Act Amended On Dec 8 2016 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF BMM Sem VI AGENCY MANAGEMENT Sp Ad Revised Syllabus Dec 8 2016 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF BMM Sem VI Broadcast Journalism Revised Syllabus Dec 8 2016 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF BMM Sem VI Issues Of Global Media Revised Syllabus Dec 8 2016 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF BMM III IV 2015 16 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF TYBMM Advertising Sem V 2015 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF TYBMM Journalism Sem V 2015 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF TYBMM Sem V And VI 2009 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF Advertising Sem VI Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF Journalism Sem VI Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
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