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Home / Syllabus / B.A. in Multimedia and Mass Communication / TY BAMMC Advertising / Semester 6 / Digital Media

B.A. in Multimedia and Mass Communication Digital Media Syllabus - Mumbai University

This is the TY BAMMC Advertising syllabus under the CBCS scheme, revision R-2019-20. The University has not published an NEP 2020 syllabus for the third year of this degree, and still examines Semesters V and VI on this one, so check which scheme your exam form names before you revise.

Digital Media Syllabus.pdf
Major · Semester 6 · TY BAMMC Advertising · 4 credits · 100 marks

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Syllabus for Digital Media

Major · Semester 6 · TY BAMMC Advertising · 4 credits · 100 marks

Module I: About features

  • 1 Introduction to Digital Marketing
  • a Understanding Digital Media
  • b Advantages of Digital Media
  • c Principles of Digital Media Marketing
  • d Key Concepts in Digital media
  • e Traditional Vs Digital Media

Module II: Search Engine Optimization (SEO)

  • a How search Engine works
  • b Introduction to SEO
  • c On Page Optimisation
  • d Off Page optimisation
  • e SEO Audit, Tools and Measurement
  • f SEO Resources, Careers in SEO

Module III: Search Engine marketing (SEM)

  • a What is SEM?
  • b Why SEM
  • c What is Google Adwords? Why Google Adwords
  • d Google network
  • e Adwords terminologies
  • f Campaign types
  • g Creation of Google Display NETWORK (GDN)
  • h Display Ads format
  • i Conversion tracking
  • j GDN Campaign creation (DEMO)
  • k Remarketing
  • l What are Google shopping Ads

Module IV: Social Media Marketing (SMM)

  • a Introduction to Social Media
  • b Facebook Marketing
  • c Intagram Marketing
  • d LinkedIn Marketing
  • e Twitter Marketing
  • f SMM Tools
  • g Creating a successful social media strategy

Module V: Email marketing

  • 1 key terms and concepts
  • 2 Customer acquisition strategies
  • 3 Best Practices : CRABS
  • 4 Tools to enhance lead nurturing
  • 5 Enhance better reach

Module VI: Web Analytics

  • a Introduction to analytics
  • b Social CRM and analysis
  • c Google analytics
  • d Digital Analytics
  • e Content performance analytics
  • f Visitor analysis
  • g Social media analytics

Module VII: Affiliate Marketing and Programmatic Marketing

  • a Affiliate Marketing
  • b Definition, Purpose, Resources required, Top Players in Affiliate Marketing, Segregation of Affiliate marketing
  • c Programmatic Marketing
  • d Evolution and growth of programmatic Marketing
  • e Real Time bidding,
  • f Types of Programmatic Advertising, Advantages and Challenges, Myths of
  • Programmatic Marketing

Module VIII: Content writing

  • a Intro to content writing
  • b Core Principles of Content writing
  • c Why blogs matter
  • d Principles of writing blogs
  • e How to write content for twitter and Mobile

Module 9: Cyber laws

  • a Information Technology Act
  • b Copyright Act
  • c Cyber ethics
  • d Digital Security

Reference Book And Material

  • 1 Digital marketing By Seema Gupta
  • 2 Digital Marketing By Puneet Singh Bhatia

Reproduced from the University of Mumbai syllabus for B.A. in Multimedia and Mass Communication under NEP 2020. Wording is as printed in that syllabus. Module numbering is as printed there too.

The complete syllabus

This subject is cut from the University circular for its year. Open a document here if you want the whole thing rather than a single subject.

PDF BAMMC SEM I & II (2024 25) NEP NEP 2020 syllabus, in force from 2024-25 Read full PDF Read
PDF BAMMC Sem II HISTORY OF MEDIA (2024 25) NEP NEP 2020 syllabus, in force from 2024-25 Read full PDF Read
PDF BAMMC Semester V and VI Syllabus (CBCS R-2019-20) Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF BMM SEM 6 Contemporary Issue Only One Act Amended On Dec 8 2016 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF BMM Sem VI AGENCY MANAGEMENT Sp Ad Revised Syllabus Dec 8 2016 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF BMM Sem VI Broadcast Journalism Revised Syllabus Dec 8 2016 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF BMM Sem VI Issues Of Global Media Revised Syllabus Dec 8 2016 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF BMM III IV 2015 16 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF TYBMM Advertising Sem V 2015 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF TYBMM Journalism Sem V 2015 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF TYBMM Sem V And VI 2009 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF Advertising Sem VI Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF Journalism Sem VI Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
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