munotes®
Sign in
Home / Syllabus / B.A. in Multimedia and Mass Communication / FY BAMMC / Semester 1 / Fundamentals of Mass Communication

B.A. in Multimedia and Mass Communication Fundamentals of Mass Communication Syllabus - Mumbai University

This is the FY BAMMC syllabus under NEP 2020, in force from the academic year 2024-25. The University has not yet published an NEP syllabus for the third year of this degree, and still examines Semesters V and VI on the earlier CBCS scheme, so check which scheme your exam form names before you revise.

Fundamentals of Mass Communication Syllabus.pdf
Major · Semester 1 · FY BAMMC · 2 credits

Loading syllabus...

Syllabus for Fundamentals of Mass Communication

Major · Semester 1 · FY BAMMC · 2 credits

Module I: Introduction and overview

  • 1 Meaning and importance of Mass Communication
  • 2 Forms of Communication: Intra Personal Communication, Interpersonal Communication, Group Communication, Mass Communication: Electronic, Satellite, Interactive, Digital Communication etc.
  • 3 Models of Communication: Gerber’s Model, Sociological Model, Gatekeeping Model, Defleur’s Model of the Taste- differentiated Audience Model, Hub Model, Sadharanikaran.

Module II: History of Mass communication

  • 1 From oral to communication (kirtan, Davandi, Powada, Nagara)
  • 2 From Electric to Electronic communication, From electric to Digital communication, Contemporary scene in Indian communication landscape

Module III: Major forms of mass media

  • 1 Traditional & Folk Media:
  • 2 Print: Books, Newspapers,
  • 3 Magazines
  • 4 Broadcast: Television, Radio Films
  • 5 Internet

Module IV: Impact of Mass Media on Society

  • A I. Social Impact (With social reformers who have successfully used mass communication)
  • II. Political Impact (With political leaders who have successfully used mass communication)
  • III Economic Impact (With how economic changes were brought about by mass
  • communication)
  • IV. Developmental Impact (With how the government has successfully used mass communication)
  • B Impact of mass media on -1 Education,
  • 2 Children, 3. Women, 4. Culture, 5. Youth,
  • 6 Development.

Module V: The New Media and media convergence

  • 1 Elements and features of new media, Technologies used in new media,
  • 2 Major challenges to new media Acquisition-personal, social and national,
  • 3 Future prospects.

REFERENCES

  • 1 Mass Communication Theory: Denis Mcquail
  • 2 Mass Communication: Rowland Lorimer
  • 3 The Media in Your Life: An Introduction to Mass Communication : Jean Folkerts
  • 4 and Stephen Lacy (Pearson Education)
  • 5 Mass Communication Effects: Joseph Klapper
  • 6 Mass Communication & Development: Dr. Baldev Raj Gupta
  • 7 Mass Communication in India: Keval J Kumar
  • 8 Mass Communication Journalism in India: D S Mehta
  • 9 The Story of Mass Communication: Gurmeet Singh
  • 10 Perspective Human Communication: Aubrey B Fisher.
  • 11 Communication Technology & Development: I P Tiwari
  • 12 The Process of Communication: David K Berlo
  • 13 Cinema; Television: Jacques Hermabon& amp; Kumar Shahan.
  • 14 Mass Media Today: Subir Ghosh
  • 15 Mass Culture, Language & arts in India: Mahadev L Apte
  • 16 Communication Facts & Ideas in Business: L. Brown (Prentice Hall).
  • 17 India’s Communication Revolution: ArvindSinghal and Everett Rogers.
  • 18 The Myth of Mass Culture: Alan Swing wood
  • 19 Communication: C.S. Rayadu,(Himalaya Publishing House, Mumbai).
  • 20 Communication-concepts & Process: Joseph A Devito
  • 21 Lectures on Mass Communication: S Ganesh.

Reproduced from the University of Mumbai syllabus for B.A. in Multimedia and Mass Communication under NEP 2020, in force from the academic year 2024-25. Wording is as printed in that syllabus. Module numbering is as printed there too.

The complete syllabus

This subject is cut from the University circular for its year. Open a document here if you want the whole thing rather than a single subject.

PDF BAMMC SEM I & II (2024 25) NEP NEP 2020 syllabus, in force from 2024-25 Read full PDF Read
PDF BAMMC Sem II HISTORY OF MEDIA (2024 25) NEP NEP 2020 syllabus, in force from 2024-25 Read full PDF Read
PDF BAMMC Semester V and VI Syllabus (CBCS R-2019-20) Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF BMM SEM 6 Contemporary Issue Only One Act Amended On Dec 8 2016 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF BMM Sem VI AGENCY MANAGEMENT Sp Ad Revised Syllabus Dec 8 2016 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF BMM Sem VI Broadcast Journalism Revised Syllabus Dec 8 2016 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF BMM Sem VI Issues Of Global Media Revised Syllabus Dec 8 2016 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF BMM III IV 2015 16 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF TYBMM Advertising Sem V 2015 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF TYBMM Journalism Sem V 2015 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF TYBMM Sem V And VI 2009 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF Advertising Sem VI Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF Journalism Sem VI Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
Report or request
Done!