Bachelor of Management Studies (B.M.S.) Community Engagement Project Syllabus - Mumbai University
This is the TY BMS syllabus under NEP 2020, in force from the academic year 2026-27, examined under form 2225161. The University still sets the earlier Choice Based papers alongside it — forms 2M00155 and 2M00156, whose documents are below — so check which scheme your exam form names before you revise.
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Syllabus for Community Engagement Project
Indicative Topics for CEP
- Brand & Community Building for an NGO or a local community group
- Social media as a community engagement platform
- Role of feedback and participation in community engagement
- Strategies to engage communities beyond promotions
- Ethical community engagement practices in marketing
- Cultural sensitivity and inclusivity in community engagement
- Community engagement for startups and small businesses
- Using storytelling to engage communities
- Creating emotional connections between brands and communities
- Co-creation: Involving the community in brand decisions
- The role of values and purpose in brand communities
- Designing an ethical social impact campaign
- Emotional appeals in social campaigns: impact or exploitation?
- Role of marketers in driving social change
- Influencers in social causes: ethical or risky?
- AI and automation in community engagement
- Gamification to boost community participation
- Using data to understand and serve communities better
- Using festivals, markets and local gatherings for engagement
- Hyperlocal marketing strategies for community engagement
- Word-of-mouth marketing at the grassroots level
- Partnerships with local leaders and community influencers
- Offline engagement strategies in the digital age
- Role-play: handling community resistance to animal welfare programs
- Designing a local awareness campaign for street animals
Reproduced from the University of Mumbai syllabus for Bachelor of Management Studies (B.M.S.) under NEP 2020, in force from the academic year 2026-27. Wording is as printed in that syllabus. The topics are the University's own indicative list; your college allots the project.
The complete syllabus
This subject is cut from the University circular for its year. Open a document here if you want the whole thing rather than a single subject.