Bachelor of Management Studies (B.M.S.) Tourism Marketing Syllabus - Mumbai University
This is the SY BMS syllabus under NEP 2020, in force from the academic year 2025-26, examined under form 2225161. The University still sets the earlier Choice Based papers alongside it — forms 2M00155 and 2M00156, whose documents are below — so check which scheme your exam form names before you revise.
Loading syllabus...
Syllabus for Tourism Marketing
Module I: Introduction
- Meaning of Tourism & Tourist, Features of Tourism, Purpose of Tourism, Adverse Effects of Tourism, Factors Influencing growth of Tourism, Classification of Tourism; Types of Tourism: Health, adventure, rural, cultural, religious, eco-Tourism, wedding Tourism, cruise Tourism.
- Tourism Marketing: Meaning, Objectives of Tourism Marketing, Importance of Tourism Marketing, Problems of Tourism Marketing.
- Bases for Segmentation in Tourism Tourist Typology: Cohens Typology, Plog’s Typology
- Product Mix of Tourism Marketing: Meaning, Tourism Destination Life Cycle, Factors for tourism destination selection, launching a new tourism product, Tourism Product and Package Tour, Itinerary meaning, Types of Itinerary, Reservation meaning and process.
Module II: Tourism Market Segmentation & Indian Tourism Industry
- Meaning, Need for Market Segmentation in Tourism Importance of Market Segmentation in Tourism Bases for Segmentation in Tourism Tourist Typology: Cohens Typology, Plog’s Typology
- 4 ‘A’s of Tourism
- Attraction: Meaning, Typology of Attraction, Natural, Artificial, Cultural, Social, Managed Attraction for Tourist, Peter’s Inventory of Tourist
- Accommodation: Meaning, Typology of Accommodation
- Accessibility: Meaning, Transportation System for Tourism, Surface Transport, Railways and its contribution to tourism, Sea & Waterways, Airways
- Amenities: Meaning, Amenities & Facilities at the destination
- India as a Tourist Destination: A conceptual framework, Destination Image, Building Brand India; Incredible India Campaign
- Challenges for Indian Tourism Industry
Text Books
- 1 S.M.Jha, Tourism Marketing, Himalaya Publishing House, Second Edition, 2011
- 2 Prasanna Kumar, Marketing of Hospitality and Tourism Services, Tata McGraw Hill, 2010
- 3 Kshitiz Sharma, Introduction to Tourism Management, McGraw Hill Education (India) Pvt. Ltd, 2014
- 4 Sunil Kabia, , Tourism and the developing countries, Mohit Publications, First edition, 2005
- 1 M.V.Kulkarni, Tourism marketing, Everest Publishing House, First edition, 2005
- 2 Alan A. Lew, A companion to tourism, Blackwell Publishing
- 3 Krishnan K Kamra, Tourism: An Overview
Reproduced from the University of Mumbai syllabus for Bachelor of Management Studies (B.M.S.) under NEP 2020, in force from the academic year 2025-26. Wording is as printed in that syllabus. Module numbering is as printed there too.
The complete syllabus
This subject is cut from the University circular for its year. Open a document here if you want the whole thing rather than a single subject.