B.Com. (Transport Management) Ethics and Public Relations in Transport Syllabus - Mumbai University
This is the TY BCom TM syllabus under NEP 2020, in force from the academic year 2026-27. The University still sets the earlier Choice Based papers alongside it for ATKT candidates, so check which scheme your exam form names before you revise.
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Syllabus for Ethics and Public Relations in Transport
Module I: Foundations of Ethics
- Meaning, nature, and importance of ethics
- Ethics and morality
- Ethical theories: Utilitarianism, Deontology, Virtue ethics
- Professional ethics and codes of conduct
- Ethical decision-making process
Module II: Ethics in Transport Management
- Ethical issues in transport services
- Safety, responsibility, and compliance
- Ethics in pricing, scheduling, and service delivery
- Environmental ethics and sustainable transport
- Labor ethics and employee welfare
- Corporate social responsibility in transport organizations
Module III: Public Relations – Concepts and Principles
- Meaning, scope, and role of public relations
- PR as a management function
- Difference between advertising, publicity, and public relations
- PR ethics and professional standards
- Public opinion and image building
- Role of PR in transport and logistics services
Module IV: Public Relations Practices and Crisis Management in Transport
- Stakeholders in transport organizations
- Media relations and communication strategies
- Internal PR and employee communication
- Customer relations and service quality
- Crisis management in transport (accidents, strikes, delays)
- Crisis communication and reputation management
Reference Books
- Boatright, J. R. (2019). Ethics and the conduct of business (8th ed.). Pearson.
- Bowden, S. (2018). Public relations ethics: A practical guide. Routledge.
- Carroll, A. B., & Buchholtz, A. K. (2020). Business and society: Ethics, sustainability, and stakeholder management (10th ed.). Cengage Learning.
- Fritz, R. (2017). Professional ethics in transportation: Theory and practice. Transport Press.
- Grunig, J. E., Grunig, L. A., & Dozier, D. M. (2018). Excellent public relations and effective organizations: A study of communication management in the 21st century. Routledge.
Reproduced from the University of Mumbai syllabus for B.Com. (Transport Management) under NEP 2020, in force from the academic year 2026-27. Wording is as printed in that syllabus. Module numbering is as printed there too.
The complete syllabus
This subject is cut from the University circular for its year. Open a document here if you want the whole thing rather than a single subject.