Master of Commerce (M.Com.) Digital Media Issues and Concerns Syllabus - Mumbai University

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Syllabus for Digital Media Issues and Concerns

Elective course · Semester 4 · M.Com. E-Commerce · 4 credits · 100 marks

Module I

Unit 1 Introduction to Digital Media Issues
A) Digital Media Landscape: Overview of digital media platforms and technologies, Evolution and impact of digital media on society and culture, Key issues and concerns
in digital media: privacy, security, misinformation, and digital divide, Trends and challenges in digital media consumption.
B) Ethical and Legal Considerations: Ethical principles in digital media: transparency, accountability, and fairness, Legal frameworks governing digital media: copyright, intellectual property rights, and data protection laws, Regulatory bodies and industry
standards in digital media, Case studies and real-world examples of ethical and legal
dilemmas in digital media.
Unit 2 Privacy and Security in Digital Media
A) Privacy Issues: Privacy challenges in the digital age: data collection, tracking, and profiling, Privacy regulations and compliance: GDPR, CCPA, and other regional data
protection laws, User privacy rights and consent management, Strategies for enhancing privacy in digital media: encryption, anonymization, and privacy-by-design
principles.
B) Security Concerns: Cybersecurity threats in digital media: malware, phishing, ransomware, and hacking, Security vulnerabilities in digital media platforms and applications, Best practices for securing digital media assets and communications, Incident response and crisis management in digital media security breaches.

Module II

Unit 3 Misinformation and Digital Literacy
A) Misinformation and Disinformation: Understanding the spread of misinformation
online, Types of misinformation: fake news, rumors, and propaganda, Impact of misinformation on individuals, society, and democracy, Strategies for combating
misinformation: fact-checking, media literacy, and digital media literacy programs.
B) Digital Literacy and Education: Importance of digital literacy in the digital age, Digital literacy skills: information literacy, media literacy, and critical thinking, Digital
citizenship and responsible online behavior, Initiatives and programs promoting digital
literacy and education.
Unit 4 Societal Impacts of Digital Media
A) Social and Cultural Implications: Influence of digital media on identity, relationships, and communities, Impact of digital media on cultural production, consumption, and preservation, Digital divide: disparities in access to digital media technologies and skills, social justice issues in digital media: representation, diversity, and inclusion.
B) Economic and Political Dimensions: Economic impacts of digital media: e- commerce, digital advertising, and gig economy, Political implications of digital media: online activism, political polarization, and disinformation campaigns, Role of digital
media in shaping public opinion and influencing decision-making, Regulatory
challenges, and policy responses to address digital media issues

References

1 The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power by Shoshana Zuboff
2 Digital Minimalism: Choosing a Focused Life in a Noisy World by Cal Newport
3 Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy by Cathy O'Neil
4 The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think by Eli Pariser
5 Media Ethics: Issues and Cases by Philip Patterson and Lee Wilkins

Reproduced from the University of Mumbai syllabus for M.Com. (E-Commerce) under NEP 2020, in force from the academic year 2023-24. Wording is as printed in that syllabus. Module numbering is as printed there too.

The complete syllabus

This subject is cut from the University circular for its specialisation. Open a document here if you want the whole thing rather than a single subject.

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